Ep. 5: Food, Land, and Legacy: A Conscious Business Journey with My Little Farm

Please note this has been auto-transcribed.

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Hi, I'm Amy and this is Abi. Hi! We are serial entrepreneurs, joint co-founders, sisters and

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all, and friends. We've scaled and sold multiple businesses over the years, but we've also

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learned there's a lot more to business than profit. We've had a real awakening over the last

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six to twelve months and we're very excited to have you join us on our journey as we learn more

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about slow and considered business and how it has the power to change the world.

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Welcome to the Slow Circle, a podcast for mindful business owners or wannabe business owners,

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or just conscious people who work in business and feel there has to be a better way.

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Join us while we discuss all the ways in which we can operate from a place of truth and integrity,

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alongside having all the success we desire. This podcast is paid for by our own business,

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Rebrandr, a digital brand marketing and creative studio.

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Hello, so I'm here for my first sole episode. I say sole, I mean without Amy, who has now departed

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for her maternity leave, but actually we are using it as an opportunity to bring some guests in,

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other women in business, conscious creators, and generally people trying to leave the world in a

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better place than they found it. So today I have with me Law from My Little Farm. Do you want to tell us

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a little bit about My Little Farm? Or you can introduce yourself in general. Yeah, hello.

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I'm Laws, I'm the co-founder of My Little Farm. And My Little Farm is essentially about reconnecting

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people with the land, their food and providing them with a greater level of food sovereignty

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and just understanding where their food comes from. And we do that through basically creating

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reclaiming farmland around the country and then redistributing the ownership to our community.

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And then people actually end up owning their own farm without having to do any other work

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without having to own the room. Yeah, yeah, yeah, yeah, yeah. Yeah, I mean I think it's an amazing

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concept and I've been lucky enough, Amy and I, to have supported it, which feels really special

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because it's something that we really align with. And you know, I was saying to you just before we

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jumped onto the podcast that what this podcast's purpose is is to bring together people who are

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trying to do things differently and to reclaim ourselves really in a world where quite often that's

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lost. And so it feels even more special to have a connection that then we can, you know,

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support each other and build communities around that. And I know community is quite a big part of

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My Little Farm and your idea for it. Yeah, yeah, definitely. And I think it is,

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yeah, just that feeling of like, I think food is just such an important part of our lives. It is

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like the fundamental, you know, bigger than the point of everything I think. And I think if you can

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reconnect people to their food where it comes from and doing that with a community how it would have

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been done in the past, like people would have always gathered as a community around the food source

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and not just, and I think it would have been just been natural, you know, the community would have

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built organically. Yeah. And yeah, that's a really important thing for us. And I think especially

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because sometimes, you know, the whole reclaiming sovereignty and doing things outside of the system

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can feel so lonely. Absolutely. And you don't really know where to start and it just feels like you

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maybe on your own, like leading your own, you know, going down your own journey. But actually,

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when you come together with a community, that's where it just feels possible. Yeah, yeah, I love that.

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I think that's really beautiful because it's true. It's a really lonely place when you're doing

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things in a way that feels authentic to you. And sometimes that means going against the grain.

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Yeah. And that can feel quite isolating and quite lonely. So to have the community,

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I do think we're lucky, the area of England that we live in. There was quite a lot of

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sovereign beings. But yeah, I think community is a big part of it. And I think it's really interesting.

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If you want mind taking a minute telling us just before we get into the journey behind my little farm,

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tell us how it works. So if someone says, "I want to belong to my little farm," then what happens next?

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So if they tell us that they want to belong, so essentially they end up buying a share of our overall

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farmland. And they become a co-owner. And then once they're co-owner, so we'll send them a certificate

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of ownership and then they can have access to our farm shop. And we sell the food only to our

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co-owners to ensure that there's a level of food security. That makes sense. Yeah, so they can

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buy the food, they can join the community. We've got lots of events and resources

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and we've got just a lot of other things that come that are beyond just vegetables and meat

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and food basically. Yeah, yeah, I love it. It's such a unique idea.

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Okay, so why don't you explain a little bit about your personal journey and how that led

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in to my little farm and what the connection is there? Yeah, so my personal journey I guess would start.

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I guess, I've always had that feeling of just things were not quite right in the world,

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but you know, you just can't really put your finger on it and my family, we were raising the

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very main stream. Yeah, we were. Yeah, we were. You know, when to school, everything was very, very

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mainstream in the system, I would say. So I think, but then I always had a feeling that things were

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just not quite right. And I think as we, I started, I then started nutrition, I did more

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alternative, like nutritional therapy course and then I did a masters, like a scientific master.

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And then that was like the first awakening that I had where it was, oh my gosh, like these two

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things are so clashy, like why is the scientific masters just telling us what these things are,

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they don't make sense. And then looking into the studies and realizing there was so much corruption

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behind me, that was fun. I remember that blowing my mind. Yeah, like looking into studies and thinking,

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well of course if any ever going to study something that someone's funded them to study and

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you know, it's not going to be a study that proves or disproves something if no one's got an

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interest in it. Yeah, so the evidence is already leaning in one direction. But it was crazy because

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I would be in the classroom and then I would put my hands up to raise these things and then the

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lecturers would just be like, we can't, you know, like that's just how it works. The guidelines are

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based on certain studies that are picked for a certain reason that like, they're just heard what you've

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done, they do. Yeah, it is crazy, they're basically based all the guidelines on studies. And the

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revolving doors of public policy, like that, you know, people on the NHS and pharmaceutical bodies

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are also on Coca-Cola and McDonald's, but it like makes no sense to eat at all. Yeah, so that, I think

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that was like my first kind of proper awakening to the fellow, there was something deeper and bigger.

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And then I think in 2020 when Covid hits, like, Kiva and I were just like, I'm not sure what is

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going on, the world has just gone mad. And we would just go on lots of walks and think, you know,

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just try and analyse everything and realise that everything that we understood about the world was,

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you know, not true, essentially. And we'd always come back to, you know, the first way that we can

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actually regain control over our lives is to buy land and grow food. Yeah. And it seemed like

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everything just evolved around that. Yeah. So we had never great anything before, like I could,

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like, barely keep a house, house, pet alive. But then at this top, you know, just like, okay, like,

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we are on the mission, we need to find land. And then we just, yeah, we started looking for a

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piece of land. And at the same time, connecting to like my community, who were also questioning

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the mainstream narrative around the pandemic. And we did end up finding a 15-acre piece of land in

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Sussex and, you know, started a farm without knowing anything. And that first year of farming,

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we were just doing everything just Kiva and I ourselves, just from learning of the internet and books.

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That trial and error. Yeah. And I just thought, you know, it was like my calling, it was going to be

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my life. And I had dreams about that for so long. But actually that first year was so hard.

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And we went away in the winter. And I just remember saying to Kiva, like, I think we've done

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something stupid. Like, I am just, I'm not a farmer. I'm not really cut for this. And I did

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actually enjoy it. Like it was not something I was completely involved into, like, you know,

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enjoying the actual, like, implementation of it, you mean? Yeah. I think the implementation,

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the feeling of being so tied to the land and like having to show up seven days a week, no matter

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the weather, no matter like other commitments, not being able to go on as spontaneous weekends.

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And all these things that just felt like it's actually such a big commitment. Yeah.

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You know, financially, emotionally, time. And so we, that winter, our own thinking, you know,

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there must be other people like me who are, you know, as an nutritionist, I'm passionate about

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the end product and eating food that I can really, really trust. And that was also part of the

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awakening is realising just how much, you know, stuff is enough food that shouldn't be there.

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And like, how the food is grown and raised. And I was also realising that I don't actually know

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where this food comes from. Yeah. So even if I'm buying a carrot from an organic shop, like, I don't

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really know what, I have no idea how it's been grown. You know, what, what were the seeds used? Or

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all these things. So then we realised that there was probably a lot of other people who wanted like us,

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you know, being able to trust your food, know exactly how it's grown. And essentially having all

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the benefits of having your own small holding. Yeah. But he didn't want to do the hard work.

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They, they'd anticipated that bit. Yeah. So then, that's when we thought we could create my little

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farm way. We are building a small holding. Yeah. And then people can become co-owners. Yeah.

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And then get the benefits of this small holding without having to do the hard work. Why has this never

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existed before? I don't know. Yeah. I mean, it's such a good idea because also a lot of people,

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you could say, oh, I could have a vegetable plot in my garden. But actually, the amount of work

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even that involves is, is something. And if you, I mean, most people, most families in the area we live

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in have two incomes, right? Or they might be a stay-at-home parent for homeschool children. And then

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there's just no bandwidth to do any of that. And also space. Yeah. So if you want to be truly

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self-sufficient, you'll have to, you know, you can't just be eating vegetables. You'll have to find

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some sorts of protein, fats. Yeah. So if you want chickens, that's like probably the easiest step

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after having your veg batch. And then you've got three chickens in your garden. You can't go on the

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weekend. No, no, you're exactly. Yeah. So it, and then it just felt like such a drastic thing that it was,

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so either you have, like, you do a fully off-grid, you move to the countryside, you create your farm,

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and then you could have like, for transparency, know exactly how things are grown and raised.

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Or the other alternative is to just buy things from an organic, you know, farmers market or an organic

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shop. Yeah. And then there was nothing in the middle. Yeah, certainly. They just feel like we've kind

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of filled that gap of like, it's actually, yeah, something between, it makes it more accessible. Yeah.

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Yeah. And it makes it more accessible for people that really want it, but don't quite have the

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infrastructure to be able to implement it. So I have a question, when was the first time you said,

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like, I always had an awareness that I saw things differently. I really identified that. I don't,

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I always felt like I didn't fit in with my family. Like, can you, they loved me? But I knew I was

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the odd one hour, you know? And I was like, and I couldn't, for years, I think I must have been nearly 30

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before I realised what it, like, you know, what's the way, when I really identified, oh right, I'm just

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completely different. Yeah, different breeds, different breed. But do you remember a point, like,

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how young were you when you first realised that you felt differently about the world?

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I think it was probably at school just like thinking, like, why are we doing this? Like, why do I have to

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sit in the classroom all day and then go back? And in France, days are really like school days are

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really, really long. Yeah. So you start really early, you finish quite late and then you have to go

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home and you usually have like a couple of hours of homework to do. Yeah. So it ended up, you know,

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like from the first time I woke up, then we'd be rushing to school and then I'd get back home

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and then I'd have two hours of homework. And then I would just be going to bed and I would think,

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like, why are we doing this? And I remember asking, like, you know, what's the purpose of doing this?

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Like, it just looks like you like you speak in another language. Yeah.

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Because you're supposed to learn something. Like, is this really the only way of learning things?

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Yeah. And yeah, I think I remember that being the first time I was, yeah, question things.

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Yeah. And then I guess, like, growing up, I think I went through phase of just, like, going back

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into the mainstream system because I just had that feeling of, you know, like, you want to align with

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everyone. Yeah. So it was a bit of a trend for a while. Like everyone was going to be

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going to have a meaningful mechanism, isn't it? Is it? When you feel like you don't quite fit in,

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you just mimic the behaviour of others in order to give the illusion of fitting in. But underneath

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that, there's something in you which isn't sitting right with the way everyone else is doing it.

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Yeah. That was my experience. And then what's interesting about, and one of the things that I want to

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kind of keep bringing up and maybe uncover a little bit by talking to different guests who are all

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in a form of conscious business is like, what makes us do that? What makes us conscious creators?

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Why are we not happy fitting in with the way business has always been done? And the way the system

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is always operative, like, which sometimes is actually easier. Which is a hundred percent easier.

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Most of the time, not better for anybody. No. But the path of least resistance for sure. Yeah.

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And I think there must be something in all of us. Is there one thing that we all share? Or is it something,

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do you know what I mean? I think it's really interesting. Yeah, I wonder. Yeah, I don't know.

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But I also have memories of being at the primary school, I think. Yeah, maybe two? Yeah, and I remember

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like day dreaming that I was like a bird of play, play, played, played, played, played, that was like

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soaring above the classrooms, looking down on the school, looking down on the playgrounds, like

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disassociating from the day to day that was going on. And I repeat, I made really good friends

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of the school nurse because I kept telling up with all these different ailments and reasons I shouldn't

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be a school. Because I too just thought like, there's a load of rubbish. I don't need to learn this stuff.

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Yeah. Which sounds, not, I don't mean it to sound like in a superior way, but it just didn't make sense

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to my brain. Yeah. And there's things I don't know if you have the same, but I just can't remember

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a single thing that I learned from school. No, like, you know, thinking back about history classes or

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geography classes, like these were things that just wouldn't stick to my mind any dates, anything.

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Yeah, well, interestingly in our women in business circle a few weeks ago, we were talking about

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Buda Kirt, you know who Buda Kirt is. Oh, I think you mentioned that. Yeah. Yeah. Yeah. But what's really

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interesting is that like, back in the, the tribal days of England before the Romans invaded,

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there was no male, female divide. It was women were sometimes the head of the tribe and sometimes

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men. They were voted. They were elected into place, but the Romans came and implemented a patriarchal

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system, a hierarchical patriarchal system. And they, and Buda Kirt rose up against them,

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but this isn't taught. No. And I had no idea. I think I did, I do remember learning about it or

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talking about it in school, but what I have since learned through talking about it in the

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women in business circle is that no one else knew who she was. You taught me about that. Yeah.

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And it's crazy. So even that tells us like, we're only learning what they want us to learn.

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Yeah. Any way. For sure. Yeah. So then there's like another layer of thinking to all of that. Yeah.

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You know. So really? Why? Right. Why do we not learn about power for women? Yeah.

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Why do we learn about the Roman patriarchy? Yeah. You know. So yeah. Another question I have is,

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why nutrition? What led you into that? I don't actually know you to be honest. I was always

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very interested in it. And I remember even as a child, I could be like fascinated about, you know,

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foraging and like, like herbs and different plants. And I think it was always something that was in me,

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but I think just, um, doesn't really acknowledge. Mm-hmm. And then when, I can't actually remember when

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I decided to take it further. I think I was doing like a bachelor's degree. And then I was just

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actually really interested in nutrition. And that's what I wanted to think about. Okay. And it

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started coming from like, um, I was doing an international development degree and it came from like

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a malnutrition. Okay. So I started working with like, oh, studying like child malnutrition in

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developing countries, which then was also built above a eye-opener, realizing how much corruption

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happens in like the aid industry. I know. And all of that. Same learning. Yeah. Crazy. Yeah. Yeah.

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Yeah. Okay. Yeah. And so then, um, when you, so you followed that path and then was there a

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separate kind of, oh, like a moment, a pivotal moment when you were in nutrition that you just

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put your head up and looked around and was like, this isn't right. Or did it gradually creep up on you?

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I think you gradually crept up a bit then. I do, so I first did a nutritional therapy course. And

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that was, that was amazing. Like all about, you know, like, like proper nutrition and, um, doing,

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you know, really learning about the difference vitamins and minerals and like just, it felt, um,

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yeah, it was really good. And then I, after that, because I was so interested, that it, that was a

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three-year course. And then I decided to do a scientific master's to become a registered nutritionist.

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And then that was so, like, that was like, um, accredited, accredited, accredited, accredited, of course,

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I can't say that words. Um, and I think because it was accredited, it was very much like, we follow

00:19:00,240 --> 00:19:03,840
the guidelines and these are the guidelines and you can't really ask questions. And that was

00:19:03,840 --> 00:19:08,080
that I was just thinking like, why can't we ask questions? I thought a course was all about asking

00:19:08,080 --> 00:19:12,800
questions and learning and learning. I've been being told for years. Yeah. I get to learn. Yeah.

00:19:12,800 --> 00:19:16,720
And then it was just like, you know, you just have to basically memorize those guidelines and then

00:19:16,720 --> 00:19:22,960
you, if you're a, you know, if you're practicing, like, nutrition as a registered nutritionist,

00:19:22,960 --> 00:19:27,840
you can't deviate from those guidelines. Wow. And then I thought that would just didn't make sense.

00:19:27,840 --> 00:19:33,840
And because I had learned so much, you know, with my previous nutritional therapy degree, I,

00:19:33,840 --> 00:19:37,680
I had like, evidence to back things up and say no, like, but they're saying no,

00:19:37,680 --> 00:19:41,360
it doesn't matter if you've got evidence these or the other. Yeah. So it was like, you have to eat,

00:19:41,360 --> 00:19:46,160
like, really low, like, saturated fat. You can't have more than six eggs a week. There was like,

00:19:46,160 --> 00:19:50,960
all these things that we were just being told and told and told again and again. And yeah, to me,

00:19:50,960 --> 00:19:56,080
just didn't make sense. Yeah. And so after that, I actually continued and vacate and, you know,

00:19:56,080 --> 00:20:01,760
reducing myself as a registered nutritionist. And then I was just like, no, I, I can't do it. So I ended

00:20:01,760 --> 00:20:06,480
up de-registering. Yeah. Because I thought, you know, if I do want to practice as a nutritionist,

00:20:06,480 --> 00:20:11,040
I don't want to be told what I can and can't do. No. Especially if it doesn't make sense to me.

00:20:11,040 --> 00:20:17,200
Especially if I, surely you go into a job like that because you want to impact people's lives.

00:20:17,200 --> 00:20:20,560
And if you're giving them advice that you know is counter to their health,

00:20:20,560 --> 00:20:25,280
yeah, that doesn't sit right with you. Yeah. So I think that was my first time of like,

00:20:25,280 --> 00:20:31,440
I don't know if you had the same, but like my awakening started with anger. Like, it was just like,

00:20:31,440 --> 00:20:37,760
so angry at this anger. Yeah. And just like, coming at it from like, yeah, like, so angry with

00:20:37,760 --> 00:20:42,400
everything and like wanting to fight things and to change things. And then I think that then

00:20:42,400 --> 00:20:46,800
changed into more, you know, actually like, let's do something positive about this. Yeah. And not

00:20:46,800 --> 00:20:51,920
just be in fighting modes. Right. And that's where we are now with my little family. It's more of a,

00:20:51,920 --> 00:20:56,160
you know, it's not, we're not fighting. We just creating an alternative, a different food system.

00:20:56,160 --> 00:21:03,760
Yeah. Yeah. Yeah. Oh, I love that. And we should probably mention the other half of my little

00:21:03,760 --> 00:21:11,120
little girl. Yeah. You're partner, Keever. And like, what do you think? I mean, you can just,

00:21:11,120 --> 00:21:16,000
you can not answer if you don't want to. Do you feel like you were both on the same page from

00:21:16,000 --> 00:21:22,480
the beginning or was one of you leading it more than the other? We were both on the same page in

00:21:22,480 --> 00:21:28,320
terms of like, we actually need to do something about this. Yeah. And let's try and like find a

00:21:28,320 --> 00:21:33,920
solution to get ourselves out of this. But he also has no farming experience. No, he's got no farming

00:21:33,920 --> 00:21:39,600
experience. And he's actually not so interested in nutrition and that side. But he was interested in

00:21:39,600 --> 00:21:45,440
more, you know, just like the freedom aspect, I guess. And because the freedom, like, we think

00:21:45,440 --> 00:21:50,960
freedom starts if you can control your food system. Yeah. So that was, you know, it kind of linked.

00:21:50,960 --> 00:21:56,320
And then together, we've got very different skills. And he's very much like, very amazing entrepreneur.

00:21:57,040 --> 00:22:03,520
He can like, yeah, he's, he's brain is crazy. Yeah. We work really well together.

00:22:03,520 --> 00:22:08,480
I think we can have ideas of something that he can just make it happen. Right. Yeah. I've seen

00:22:08,480 --> 00:22:14,480
that in your dynamic. It's really nice. So, actually, yeah, because I feel like actually, you know,

00:22:14,480 --> 00:22:20,800
what makes you a good team on a daily basis, like as partners, quite often does translate into

00:22:20,800 --> 00:22:28,240
business. And it's really nice to like see that utilized. Yeah. Yeah. No, definitely. And sometimes

00:22:28,240 --> 00:22:34,160
he just says, no, it's too, too crazy. My husband says that to me. He's like, Abi, it's not even

00:22:34,160 --> 00:22:42,160
breakfast yet. And you've given me a hundred ideas. No, I get it. I get it. So you've mentioned food

00:22:42,160 --> 00:22:47,520
sovereignty a lot as part of your mission. Let's maybe just pause and take a minute to define

00:22:47,520 --> 00:22:51,120
what that is to people that don't know, because I mean, like I'm thinking about people

00:22:51,120 --> 00:22:58,000
with my parents who I adore them, but they are mainstream eaters. Yeah.

00:22:58,000 --> 00:23:02,400
They probably, I mean, my mum and dad, if you're listening, don't know who words in your mouth.

00:23:02,400 --> 00:23:09,040
Love you. Love you. But they probably still believe that saturated fats are bad.

00:23:10,160 --> 00:23:18,960
ever like skimmed milk, low fat, high sugar, you know. And as long as you're eating lots of vegetables,

00:23:18,960 --> 00:23:25,760
you're eating a healthy diet. Yeah. But then there's like a next step where we eat organic and they

00:23:25,760 --> 00:23:33,360
understand that and they're really supportive of it. But I don't know whether they really understand

00:23:33,360 --> 00:23:40,000
like that layer to it. But then food sovereignty and regenerative fat, that's like a whole,

00:23:40,000 --> 00:23:45,440
it's like stones that you keep on turning right. You first have to think, oh, organic. And then when

00:23:45,440 --> 00:23:49,840
you actually get into that, that's the whole thing, you know. And then I think that's the problem

00:23:49,840 --> 00:23:54,800
about being so conscious is that you do fall into serving your rabbit holes. And then it's just like

00:23:54,800 --> 00:23:58,800
the more you learn, the more you learn, the more you learn. And that's actually what I found the

00:23:58,800 --> 00:24:09,520
hardest thing when I started on my awakening was I'm such a like go hard or go home personality

00:24:09,520 --> 00:24:14,080
that I find it really hard to like. And but actually it's really tempting.

00:24:14,080 --> 00:24:20,720
Yeah, let's just go home and go. And like how do you not go like full throttle on everything?

00:24:20,720 --> 00:24:26,320
Yeah. But then you actually end up not being able to do a lot of stuff because there are no

00:24:26,320 --> 00:24:32,560
sustainable alternatives to that one thing yet. It's better now than it was 10 years ago. But I

00:24:32,560 --> 00:24:37,520
always think about that. And I always think like we can only ever do the best we have with what

00:24:37,520 --> 00:24:43,440
we've got at the time. Yeah. And telling myself that has made me calm down a little bit.

00:24:43,440 --> 00:24:48,720
No, I'm exactly the same. Like I think when we were looking for land, I was thinking my head like,

00:24:48,720 --> 00:24:53,600
we are moving off grid. Like, you know, we're going to be watching our rainwater and doing this and that.

00:24:53,600 --> 00:25:00,640
But it's just not possible. And I think we always say it's more about adding sovereignty to your

00:25:00,640 --> 00:25:05,280
life rather than the criminal things. So just like starting asking questions or reading a different

00:25:05,280 --> 00:25:10,400
book or and it's just like little things that you can just add and yeah, it's to go back to food

00:25:10,400 --> 00:25:16,560
sovereignty. I think that is probably a really good one to start with because you know, you were

00:25:16,560 --> 00:25:21,040
saying there's different layers and there's organic. But I think the food sovereignty is just

00:25:21,040 --> 00:25:25,360
feeling like you've got a greater level of control and ownership over your foods. Yeah.

00:25:25,360 --> 00:25:30,160
So even though you can buy organic, like you don't really know how that organic food was growing,

00:25:30,160 --> 00:25:36,400
where it's come from who the person, you know, who grew it. Right. If you're buying this in one of

00:25:36,400 --> 00:25:41,360
the big supermarkets. Yeah. But even in an organic shop, you know, in the farm shop, like you don't

00:25:41,360 --> 00:25:48,240
actually know unless you have a connection to the farmers. Yeah. And then so, so yeah, there's a whole

00:25:48,240 --> 00:25:54,480
aspect of food sovereignty, which I think is, you know, having a really deep understanding of your food.

00:25:54,480 --> 00:25:59,760
So like exactly what the animals were fed, how they were raised, what's gone into your food,

00:25:59,760 --> 00:26:05,120
even all the way down to like what kind of seeds were used. Like was it a F1 seed, which is a

00:26:05,120 --> 00:26:10,960
basically hybrid seed that you or an open, pollinated seed. And I think these little things, we just

00:26:10,960 --> 00:26:16,400
do, we have no connection to. No. And but they are so important. I can imagine it's the seed of the

00:26:16,400 --> 00:26:21,200
vegetable you're eating by. And it is going to create a different vegetable. Yeah. It's going to look the same.

00:26:21,200 --> 00:26:26,720
But the, the, the energy of the vegetable is going to be different. Yeah. Yeah. And so I think

00:26:26,720 --> 00:26:32,720
it just like having an understanding of the food. But then also I think as part of food sovereignty,

00:26:32,720 --> 00:26:39,440
there's an element of like the food security side and not just relying on supermarkets shelves

00:26:39,440 --> 00:26:44,080
and hoping that the government will have your back and feed you, manoeuvre, what's actually,

00:26:44,720 --> 00:26:49,520
it's more, yeah, it's taking control of it and thinking, I want to know that I've got a food source

00:26:49,520 --> 00:26:54,320
and I understand that food source and that if things go wrong, like I'm in control. Yeah.

00:26:54,320 --> 00:26:59,360
So there's quite a lot of different aspects to it. Yeah. Yeah. And I think for me,

00:26:59,360 --> 00:27:08,080
there were, there was like sovereignty in the way that we see it and we could define what

00:27:08,080 --> 00:27:13,440
sovereignty means to us. But we are two people who I think have had quite a similar journey,

00:27:13,440 --> 00:27:17,920
like moving away from a lot of the, I'm doing in vertical comments,

00:27:17,920 --> 00:27:23,360
whether it can't see me, the way things have always been done and questioning those things.

00:27:23,360 --> 00:27:27,360
Yeah. And I think you can question them and still continue to do them.

00:27:27,360 --> 00:27:35,200
But that's your sovereign right and choice to make that decision. So being sovereign doesn't mean

00:27:35,200 --> 00:27:41,040
necessarily always picking the most radical path, although many of us often do. Yeah.

00:27:41,040 --> 00:27:48,480
But I feel like there is also a level at which you can, it's just about questioning and making the right

00:27:48,480 --> 00:27:53,840
choices for you. And then you can decide which system you want to, systems you want to engage with

00:27:53,840 --> 00:27:58,080
and which systems you don't want to engage with. But if you've made that decision, it's come from a

00:27:58,080 --> 00:28:02,160
place of sovereignty when you thought about it and you've had this in your mind of like, I could

00:28:02,160 --> 00:28:06,320
decide to go with it or not go with it. And then if you decide to go with it, it's like an

00:28:06,320 --> 00:28:11,840
informed setting, exactly. And you've done, yeah. And you've not just been filtered or

00:28:11,840 --> 00:28:18,080
heard it like a sheep, like through, it's like mass system that's one size fits all, you know,

00:28:18,080 --> 00:28:28,560
like school. I mean, anybody with, or anybody who has any deviation from the median 50%,

00:28:30,080 --> 00:28:36,480
like that middle point of neurodiversity, if anybody has experienced that and been in the mainstream

00:28:36,480 --> 00:28:41,360
school, they know that they felt like they didn't fit. And it's the same with your parent of,

00:28:41,360 --> 00:28:46,960
like you just know that that system doesn't fit your child. And there are many children who

00:28:46,960 --> 00:28:54,080
seemingly thrive within those systems. And there are lots of different variations of education now.

00:28:54,080 --> 00:28:59,040
But it is about examining more and trusting your intuition when something feels off.

00:28:59,680 --> 00:29:04,480
And listening to that and taking action upon it. Yeah, yeah, yeah, it's possible.

00:29:04,480 --> 00:29:14,400
So I feel like, what is really interesting to me, do you think you mentioned that this awakening

00:29:14,400 --> 00:29:23,040
came during COVID? But do you feel like it's gaining importance as we continue? Or do you feel like

00:29:23,680 --> 00:29:30,160
the world returned to, do you see what I'm asking? I think it is so weird because I think we've just

00:29:30,160 --> 00:29:35,920
put ourselves in a bubble over the past few years. And I think I've had like snippets over the past,

00:29:35,920 --> 00:29:41,920
you know, maybe year or so of going back into like normal life and then realizing that it hasn't changed.

00:29:41,920 --> 00:29:47,360
Yeah, yeah. And I think social media is probably a place where you have a

00:29:47,360 --> 00:29:54,080
taster for that more mainstream, like how people behave, you know, when you give an opinion that's

00:29:54,080 --> 00:29:58,880
different. But I think because we've created a community that is so like mine is, even if they're not

00:29:58,880 --> 00:30:06,080
doing the same things as us, they're just like so open minded. Yeah. So yeah, it just feels

00:30:06,080 --> 00:30:11,920
re-wared sometimes going back or going back to Paris and having conversations with people who are not

00:30:11,920 --> 00:30:16,560
on the same journey. And that just gives me a little taster of like, oh actually, like we've changed

00:30:16,560 --> 00:30:21,040
our world and our communities, but we haven't like the world as a whole hasn't changed at all.

00:30:21,040 --> 00:30:26,640
I mean, it's really nice where we are. Like everyone's nice to each other, everyone's a new

00:30:26,640 --> 00:30:31,440
minded, you can be who you want and then you like put your toe into it. I remember when we were in

00:30:31,440 --> 00:30:38,560
Spain last year, Eden lost his shoes. So we had to do like an emergency dash to like a high street

00:30:38,560 --> 00:30:44,080
shoe. So to final, all he wanted was pink rocks. That was the only thing in the shop. But the lady

00:30:44,080 --> 00:30:50,320
was so uncomfortable selling us pink shoes for a boy. She kept trying to put the blue shoes in Eden's hand

00:30:50,320 --> 00:30:55,600
and he was like looking at her like, that's not what I picked. So I want the pink ones and I'm trying

00:30:55,600 --> 00:30:59,840
in my broken Spanish to explain to her like, it's okay. We don't mind him having the pink ones. And she

00:30:59,840 --> 00:31:05,120
kept taking them out of his hand and then putting the blue ones in. And it was, I was like, I forget,

00:31:05,120 --> 00:31:12,320
like, our boys have long hair and we like have no pink or blue divide. I mean, we don't have a lot of

00:31:12,320 --> 00:31:19,520
pink or blue, but I feel like you just think that that's normal. And most of the community around us

00:31:19,520 --> 00:31:24,640
is the same. But then we go to Spain. And this lady was clearly uncomfortable with it. Yeah,

00:31:24,640 --> 00:31:29,920
that is so funny. Yeah, it just reminds you, doesn't it? Like, oh, right. Yeah, the rest of the world

00:31:29,920 --> 00:31:36,720
seems to be moving at a different pace. Yeah. Yeah. And sometimes it's, like sometimes you want to

00:31:36,720 --> 00:31:41,360
shake people and they can make people up. But I think it's, I think we just all on the different

00:31:41,360 --> 00:31:47,200
journey. And you can't, like, I've tried so hard and I think, it's hard for people. Yeah, but then you'll,

00:31:47,200 --> 00:31:51,200
you know, you have to come to a place where you just accept and you realise that they are on their own

00:31:51,200 --> 00:31:56,640
journey and they, they're going to realise if they want to realise. Yeah, exactly. That's the thing

00:31:56,640 --> 00:32:03,680
you can't force any of you to understand. Yeah. You just, you know, you, that's it. There's no other

00:32:03,680 --> 00:32:08,160
words for that. Is there? And you have to accept it. And sometimes it's really hard. Yeah,

00:32:08,800 --> 00:32:13,600
like I said, particularly when it's people you really love and care about because you want them

00:32:13,600 --> 00:32:18,480
to be the best, the best versions of themselves and the healthiest version of themselves and, you know,

00:32:18,480 --> 00:32:24,960
but yeah, like you said, you can't, you can't put that on other people. Yeah. Yeah. And so,

00:32:24,960 --> 00:32:31,840
what are some of the biggest challenges you have faced while building your business?

00:32:33,280 --> 00:32:41,680
Gosh. Where to start? I think, I think because it's something that's not been done before,

00:32:41,680 --> 00:32:49,760
we never had like a model to follow or like a blueprint of how it's done. So there's been

00:32:49,760 --> 00:32:58,080
just so many iterations and changes and I think I've personally found that really hard. I think

00:32:58,080 --> 00:33:04,240
you are really amazing at just like pulling us back up and be like, okay, it's not finished.

00:33:04,240 --> 00:33:10,160
Like we're going to try a different thing. But I think each time, like each time we try something

00:33:10,160 --> 00:33:16,480
different, it just takes up so much of your energy. And I just find like reiterating such an energy

00:33:16,480 --> 00:33:22,000
draining thing. Yeah. It can be exciting, but I think sometimes depending on how you're coming at it,

00:33:22,000 --> 00:33:28,160
it can be just like really draining. So I think there's been a lot of that just we basically spent

00:33:28,160 --> 00:33:38,560
four years reiterating. Let's try again. Yeah. Yeah. And I think with that, we've had different

00:33:38,560 --> 00:33:43,520
problems that have come from that. I think so, yeah, first of all, I think just like us finding it

00:33:43,520 --> 00:33:48,560
quite hard and feeling like, you know, it's been four years, like surely we should have it sorted by now.

00:33:49,920 --> 00:33:55,760
But then the other thing is also some of our team members have found it hard, just like keeping up

00:33:55,760 --> 00:34:01,120
with the different changes and like always having to like, go like test out different directions

00:34:01,120 --> 00:34:06,560
and try different things. And I think especially if they've not been like in a very, you know, like

00:34:06,560 --> 00:34:13,920
start-up mentality, I think it can be hard to like adapt to new changes. It's different personality

00:34:13,920 --> 00:34:19,760
profiles isn't it? Yeah. Yeah. Some people thrive off new and change and thinking on their feet and

00:34:19,760 --> 00:34:24,960
other people really prefer that, you know, I turn up to work and I know what I'm doing. Yeah. Yeah.

00:34:24,960 --> 00:34:30,800
And it's not the right or a wrong way. We need everybody, don't we? Yeah. I can see how if you're

00:34:30,800 --> 00:34:37,920
reiterating repeatedly, that can be quite difficult to navigate when you have a team. Yeah. Yeah.

00:34:37,920 --> 00:34:43,520
And then also not just the team, but the customers. So we have had people who have been, you know,

00:34:43,520 --> 00:34:50,720
co-owners for a few years now and then things, or even who haven't been co-owners, but who have been

00:34:50,720 --> 00:34:55,920
interested in it, it's like, it just, you know, this, we are constantly evolving and the reason we

00:34:55,920 --> 00:35:02,000
evolving is because it's not been done before. So we are just trying to find like the perfect way

00:35:02,000 --> 00:35:07,200
of doing it and it is quite hard to find that perfect way. Yeah. But it's funny because every few months

00:35:07,200 --> 00:35:11,200
will be like, okay, we found it. I think this is exactly how it's going to work. Like we've got it,

00:35:11,200 --> 00:35:15,520
now we've got it and then a few months later, it's like, okay, we need to change things in the

00:35:15,520 --> 00:35:22,000
this isn't working. It's so interesting. I think actually it's like a huge testimony to you guys

00:35:22,000 --> 00:35:28,240
and your commitment to your mission. Like if you weren't, if, and this is what I mean about,

00:35:28,240 --> 00:35:34,400
like doing things consciously, if you had got into this to make a profit, you would probably have

00:35:34,400 --> 00:35:40,720
given up. Yeah. Because you'd be like, like, why put this much effort in to get this much out?

00:35:41,200 --> 00:35:46,560
Yeah. It's not about that when you're a conscious creator. It's about like, what does success mean

00:35:46,560 --> 00:35:52,800
to you and to you, as we've mentioned, it's about creating a system that operates outside of the

00:35:52,800 --> 00:36:01,680
system. And your commitment to that mission is what drives you and gives you energy to keep reiterating

00:36:01,680 --> 00:36:09,920
and, and reassessing. And actually, would you continue to be a conscious business creator if you

00:36:09,920 --> 00:36:18,560
didn't keep stopping reassessing? Yeah. Because you would just be going. What's mindful and conscious

00:36:18,560 --> 00:36:24,880
about that? Yeah. Because I think what keeps us going is that we actually really want this alternative

00:36:24,880 --> 00:36:31,200
because there's nothing else like this. And I want it for our daughter, we want it for just like

00:36:31,200 --> 00:36:37,360
the future is something that we feel is so needed. But yeah, there has definitely been a few times

00:36:37,360 --> 00:36:42,960
that we've been thinking that like, why are we doing this? And then you get so close to just like

00:36:42,960 --> 00:36:47,840
giving up and then it's like, you wake up this morning though, like, we're doing it. We know what we're

00:36:47,840 --> 00:36:53,200
doing. Yeah. Yeah. Yeah. I think you just have to hold on to that vision and, and the mission, I guess,

00:36:53,200 --> 00:37:00,000
you do. You absolutely do. And it's like, like I said, if you were operating this in a normal

00:37:00,000 --> 00:37:07,040
quotation marks, business model, then maybe you would have gone, no, it's not working.

00:37:07,040 --> 00:37:12,480
Yeah. On one of those previous occasions where instead you came back re-energised and reiterated

00:37:12,480 --> 00:37:19,520
and got to the next level. But actually, because what you're doing is about your mission, that's,

00:37:19,520 --> 00:37:25,760
you know, that's what's in your heart. Yeah. It's like a sole purpose, you know? Yeah. Yeah. Yeah. Yeah.

00:37:25,760 --> 00:37:32,960
I love that about talking to other conscious creators and how, you know, quite often what I hear

00:37:32,960 --> 00:37:36,960
is that people say, I wish I could just stop questioning everything. I don't know why I doubt myself

00:37:36,960 --> 00:37:40,960
all the time. I don't know why I keep jen, I like, but hold on a minute, if you, if you didn't do those

00:37:40,960 --> 00:37:46,000
things, you wouldn't be conscious because it's the questioning and the doubt that keeps us conscious

00:37:46,000 --> 00:37:50,640
in what we're doing. Yeah. You know? So it's actually a gift in disguise sometimes. Yeah.

00:37:50,640 --> 00:37:59,760
It can be hard to carry. Yeah. Yeah. Yeah. How do you feel it is? I mean, you can answer this from,

00:37:59,760 --> 00:38:05,680
you choose which perspective you want to answer this from, but as a woman going into farming or

00:38:05,680 --> 00:38:10,560
going into business, or like you pick, but what's your experience as a woman in that?

00:38:10,560 --> 00:38:21,120
That's a good question. I think, I mean, into farming, I think there's been,

00:38:21,120 --> 00:38:27,200
like, like, I think just like not having done it before plus being a woman

00:38:28,400 --> 00:38:37,440
doesn't give you much, like, weight in the industry, I would say. So, I imagine that because that's not

00:38:37,440 --> 00:38:42,960
where we were, like, we, we didn't want to fit with all the other farms. So I think we just kind of

00:38:42,960 --> 00:38:50,560
like created our own thing. So it's not been so impactful. And then in business, I think, I,

00:38:50,560 --> 00:38:56,080
I just feel really grateful to have Keeva who's more like, like, he is just like an entrepreneur

00:38:56,080 --> 00:39:01,760
in the blood. And I feel like I, I don't think I, I mean, yeah, I don't think I could have done it

00:39:01,760 --> 00:39:07,760
with, like, yeah, without him. And then he also, I don't think he could have done it without me in

00:39:07,760 --> 00:39:14,720
the way that I bring more like the soul of the business. And like, you know, why are we doing it?

00:39:14,720 --> 00:39:21,760
What we're doing? Yeah. So it's a difference. I don't know if this is a very good answer to your

00:39:21,760 --> 00:39:33,520
question. No, I think it's interesting because normally the response I get to that is along the

00:39:33,520 --> 00:39:38,720
lines of what you said with the farming, like, you, if you go into something wanting to do it

00:39:38,720 --> 00:39:43,600
differently, I think about the simple folk, for example, that we moved to Portugal for several

00:39:43,600 --> 00:39:50,160
months to get it off the ground. I would turn up every day at the factory. And I would be questioning

00:39:50,160 --> 00:39:56,400
these people that have been in the industry for like decades, about their practices. And

00:39:56,400 --> 00:40:05,520
A, the fact that I'm a novice, yeah, the fashion industry. And B, the fact that I'm a woman

00:40:05,520 --> 00:40:12,480
turning up and challenging these male corporate types was very challenging for them and for me.

00:40:12,480 --> 00:40:19,440
And I wonder whether there's a level, an extra level of determination that's needed when you're a

00:40:19,440 --> 00:40:26,080
woman in that situation, then a man who already seems to have a level of confidence just by walking

00:40:26,080 --> 00:40:33,520
into the room that they have a voice. Yeah. Yeah. And I think I've definitely, I think what I found

00:40:33,520 --> 00:40:40,160
possibly the hardest is having a baby in the middle of this. And I think, because obviously I had to

00:40:40,160 --> 00:40:46,720
then step back from the business and Cuba had to take over all my roles. And I think in that year

00:40:46,720 --> 00:40:54,480
that I was not so present, I think things kind of like established more around him. Yeah. But I don't

00:40:54,480 --> 00:40:59,200
know whether that's because he's a man or whether that's because he's the one who stepped in.

00:40:59,200 --> 00:41:07,120
Right. In my position. And I think, yeah, like I don't think I've ever had like strong feelings of

00:41:07,120 --> 00:41:15,440
like anger or like, you know, frustration towards this male female divide. I think we've kind of

00:41:15,440 --> 00:41:22,080
like, we've lent into it a bit. And I think I've just like really tried to, what I bring to the

00:41:22,080 --> 00:41:29,520
business is more that intuition and that's kind of like softness. And yeah. And I think we've got

00:41:29,520 --> 00:41:34,880
a different vision as well. And then Cuba's more, you know, like, you know, he's on the mission. He's

00:41:34,880 --> 00:41:40,160
building something. Yeah. Yeah. So I think that, and that is probably like using our strengths. Yeah.

00:41:40,160 --> 00:41:47,200
Love that from each masculine because we, yeah, we all have both, right? Yeah. But men tend to lean

00:41:47,200 --> 00:41:51,040
slightly more to the masculine and women slightly more to the feminine, but you're right.

00:41:51,040 --> 00:41:57,920
The best way to utilize those skills is to lean into them. Yeah. And it sounds like you and

00:41:57,920 --> 00:42:02,720
Cuba have created space within your business that allows that. And I think that's really incredible.

00:42:02,720 --> 00:42:07,920
Yeah. And I mean, obviously, there are moments where we, yeah, a lot of moments where we clash.

00:42:07,920 --> 00:42:14,720
Oh, you disagree? Yeah. Well, it wouldn't be normal, would it? If you didn't.

00:42:14,720 --> 00:42:21,440
Well, we are very normal. I love that. Yeah. That's one of the definitions of normal, you

00:42:21,440 --> 00:42:30,640
will fit into it. Yeah. Yeah. So how do you then you mentioned that, your mum? How do you fit your

00:42:30,640 --> 00:42:40,320
business ethics like and your standards into your life? Like how do you balance all of those things?

00:42:40,320 --> 00:42:49,920
Because you clearly, like you said, contribute the soul, contribute the essence of what my little farm is.

00:42:49,920 --> 00:42:56,480
And how do you balance that with also being a mum? Who I assume is like me and really pays a lot

00:42:56,480 --> 00:43:00,640
of attention to what they eat and how they spend their day. And it's not just like they're left as for

00:43:00,640 --> 00:43:06,800
a free-fraud, you know, while you're busy doing work stuff. So how do you, when you are someone who

00:43:06,800 --> 00:43:14,640
has high standards, how do you do everything? It's so hard. I actually find it really hard. And I think

00:43:14,640 --> 00:43:21,200
there's not a week where I'm not questioning my choices and thinking maybe I should just be with her

00:43:21,200 --> 00:43:28,400
all the time. But I think, I think it's the same as like while I was saying earlier that you just have

00:43:28,400 --> 00:43:33,120
to go back to that mission and that vision and thinking, you know, there's a reason why we're doing this.

00:43:33,120 --> 00:43:43,040
But yeah, it's so hard. I think as a mum you just feel, just like so much guilt as well.

00:43:43,040 --> 00:43:49,520
Yeah, I'm really. And I think there are things like, you know, the future eats or the people she's with and

00:43:50,560 --> 00:43:56,560
the else, yeah, really, really important. And I think like we like it because we are very well

00:43:56,560 --> 00:44:03,680
supported. So we've got someone we really trust, what do you people really trust you look after her?

00:44:03,680 --> 00:44:09,520
And I'm like very meticulous about what she eats or what she does. But they're lying and they're

00:44:09,520 --> 00:44:15,600
on the same page as us. I think that feels really supportive. But yeah, I think the hardest thing for

00:44:15,600 --> 00:44:22,480
me was possibly the maternity leave. And I think I remember you saying, like asking me, was it a clear

00:44:22,480 --> 00:44:28,320
defined thing that I went on maternity leave at this date and then came back on this date? But I think

00:44:28,320 --> 00:44:34,640
it say wasn't. So I just kind of like, I was on the farm right until I think maybe like a day before

00:44:34,640 --> 00:44:40,720
I went into labor. And then, you know, I was back like a couple of weeks after, but I was still like

00:44:40,720 --> 00:44:45,200
doing a little bit of work whilst she was a newborn. And so I think there was never like a clear,

00:44:45,200 --> 00:44:52,720
like definition of like my maternity leave, which I found really hard because it was then, yeah,

00:44:52,720 --> 00:44:57,760
I don't know where I was going with this, but I think that's probably been the hardest bit of

00:44:57,760 --> 00:45:04,800
motherhood. Yeah, I think it's about, for me also, what I'm hearing and resonating with in what you're

00:45:04,800 --> 00:45:12,240
saying is that it's about blending all of those things that are really important to you and not

00:45:12,240 --> 00:45:19,120
been willing to like let something draw. Yeah, yeah, yeah. And that pressure is obviously what we're

00:45:19,120 --> 00:45:23,120
putting in ourselves because no one else cares as much as we do. Yeah, we've said that before too,

00:45:23,120 --> 00:45:30,400
about business and about your children. Exactly, yeah. But I think what I have come to realise is that

00:45:30,400 --> 00:45:38,080
balance isn't just about everything always being equal. It's about sometimes I am more present

00:45:38,080 --> 00:45:43,600
with the children and work has to take a back seat and other times I'm more present at work and

00:45:43,600 --> 00:45:49,120
the children don't necessarily take a back seat but they don't have me. Yeah, yeah, yeah, yeah. And I

00:45:49,120 --> 00:45:55,360
feel like what I used to think was that it all had to be really even all the time. Exactly. Yeah,

00:45:55,360 --> 00:46:03,600
whereas what I've come to learn after running, starting, building, selling multiple businesses is that

00:46:04,800 --> 00:46:11,600
there can be periods of intensity in each area as long as then there's a period where you

00:46:11,600 --> 00:46:18,720
really consciously switch that intensity off and focus on something else. Yeah, that makes

00:46:18,720 --> 00:46:25,920
it easy. Yeah, yeah, yeah. Yeah, but it is definitely like having high standards and

00:46:25,920 --> 00:46:32,960
yeah, I think it's yeah, yeah, holding to those standards and just making it work. Like there's always

00:46:32,960 --> 00:46:38,320
a way of making it work. Yeah, always. And it's not compromising. Yeah, I mean, even last night,

00:46:38,320 --> 00:46:43,120
Dan was like, why don't we just have this for dinner? And I was like, no, I'm making them the

00:46:43,120 --> 00:46:50,400
tart that they wanted, which is like left with leftover Ioncorn starter, sourdough and discard.

00:46:50,400 --> 00:46:54,560
And then I made the pastry but it has to be set in the fridge for two hours. And he was like,

00:46:54,560 --> 00:47:00,640
we can eat something else. And I was like, no, I'm making the pastry. Yeah, you know? Yeah. But it's like,

00:47:00,640 --> 00:47:05,440
to me, those things are really important. I've wanted them to have a childhood where they remember

00:47:05,440 --> 00:47:11,920
me making them stuff from scratch that they love like, no one makes a tart like mummies tart, you know?

00:47:11,920 --> 00:47:16,720
And to me, that feels really important. And I guess like we all have our things that feel

00:47:16,720 --> 00:47:23,840
you have might have things that feel important to you that don't to me. But like you said, like if

00:47:23,840 --> 00:47:29,520
it feels important to you, that's based on something, something inside you that feels the need to

00:47:29,520 --> 00:47:36,880
do that. Yeah. Yeah. And I think remembering what you were saying earlier that like no one cares

00:47:36,880 --> 00:47:43,600
as much about your child or your business as much as you do. And I think that for me is like a very

00:47:43,600 --> 00:47:49,040
heavy thing but also quite empowering because then it kind of gives me permission to say exactly

00:47:49,040 --> 00:47:53,840
how I want, you know, just set your standards and then you kind of remember, you know, I'm setting

00:47:53,840 --> 00:48:00,240
me standards because no one else cares as much about this as I do. Right. And what I've learned is that

00:48:00,240 --> 00:48:07,760
you can do that within a business, with respect. And then what you can often find is people who will

00:48:07,760 --> 00:48:14,560
follow those standards. Yeah. It's not, they wouldn't necessarily create them themselves, but they

00:48:14,560 --> 00:48:22,960
can quite often follow them when you've predetermined what they are. But you are the gatekeeper. Yeah.

00:48:22,960 --> 00:48:28,160
You know, to your brand, to your business. Yeah. And so many times, you know, it doesn't make sense,

00:48:28,160 --> 00:48:32,480
like, especially with farming, there's sometimes we think like why are we doing it this way?

00:48:32,480 --> 00:48:37,920
Like, you know, there's so many, like all the other farms basically that I know of would cut corners

00:48:37,920 --> 00:48:43,440
in some ways or another. And we decide not to, but then we make life so much harder for ourselves.

00:48:43,440 --> 00:48:48,720
Do you mean like if weather conditions changed and they had to, and they weren't like what do you mean by?

00:48:48,720 --> 00:48:54,640
Well, I think even just, you know, like going back to the seas, like, you know, they would get hybrids

00:48:54,640 --> 00:48:59,520
like seeds or they would get hybrid chickens because they lay better eggs and they're not as like,

00:48:59,520 --> 00:49:08,480
not fragile because her, you know, heritage chickens can be hardy. But I think there's, like, farms would

00:49:08,480 --> 00:49:13,360
make decisions that make their life easier. Yeah, that makes sense. Whereas we make decisions that

00:49:13,360 --> 00:49:17,120
actually make our life a lot harder. And sometimes like, like, why are we doing this? Like, why don't we

00:49:17,120 --> 00:49:22,720
just get like hybrid chickens like every other farm? Yeah. And, you know, we'll know how many eggs they

00:49:22,720 --> 00:49:27,600
lay, they'll lay throughout the year, they'll, you know, but then we don't want to do that because we

00:49:27,600 --> 00:49:32,880
don't believe in no in that. And we don't want them to be vaccinated. And it's just like so many

00:49:32,880 --> 00:49:37,760
things and then there's like so many rabbit holes within those areas. Right. And I think it's not just

00:49:37,760 --> 00:49:41,840
about the chickens. Yeah. And then we decide to go down the extra rabbit hole and this side, okay,

00:49:41,840 --> 00:49:45,600
we, are we okay with this? Yes, we'll know, are we okay with this? Yes, we'll know. But then actually,

00:49:45,600 --> 00:49:50,320
by the end of the day, we've just made our life really hard. Yeah. But actually, I really admire your

00:49:50,320 --> 00:49:56,000
sense of integrity because a lot of people would, you know, make a decision that makes life easier for

00:49:56,000 --> 00:50:02,800
them. Yeah, and it does make sense. Yeah. There's no judgment. Yeah. No. It does make complete sense. But

00:50:02,800 --> 00:50:09,040
the fact that you have this integrity and you're not willing, under any circumstances, to deviate

00:50:09,040 --> 00:50:14,720
from it, actually, I think is one of the biggest selling factors of becoming a member of

00:50:15,200 --> 00:50:21,840
corona of my life. Because I feel like I wouldn't need to keep questioning you. I'm that person,

00:50:21,840 --> 00:50:27,120
just all you business owners out there. I'm that person that will send an email with like

00:50:27,120 --> 00:50:31,520
several questions about the product you're selling. I wanted to know where it's come from, how it was

00:50:31,520 --> 00:50:38,000
made, like, you know, but I feel like I wouldn't need to do that with you because I can completely,

00:50:38,000 --> 00:50:44,720
like, we've worked together for like six months now and not once have I ever questioned

00:50:44,720 --> 00:50:50,400
or like not even a full question, but just like been like, hmm, about anything you've said,

00:50:50,400 --> 00:50:56,880
because it always adheres to this absolute integrity. Yeah. Yeah. And people can also come and

00:50:56,880 --> 00:51:03,040
see for themselves, like, we don't hide anything. Yeah. Right. I mean, transparently. Yeah. Where do you get that?

00:51:03,040 --> 00:51:11,280
Okay, so I'm just looking at my list of questions because we've also gone off piece a little bit,

00:51:11,280 --> 00:51:19,360
but that does tend to happen. So one question that I do really want to know about is,

00:51:19,360 --> 00:51:28,320
you, what I love about my little farm is that you're using a lot of like, well, regenerative practices,

00:51:28,320 --> 00:51:33,920
but actually some of the people think of the regenerative practices as new practices. And actually,

00:51:33,920 --> 00:51:40,000
the not all are they? I mean, you're the expert rather than me here. Well, not the expert, but to me,

00:51:40,000 --> 00:51:45,520
what I know of regenerative farming is actually the way it used to be done before the industrial

00:51:45,520 --> 00:51:54,000
revolution. Yeah. Is that right? Yeah. Yeah. And I feel like a lot of it is based on nature connection

00:51:54,000 --> 00:52:03,440
and like, listening to the seasons and using what you've got, utilizing what you've got to your

00:52:03,440 --> 00:52:10,880
best advantage. And I'm also interested like, A to learn a little bit more about that side of things.

00:52:10,880 --> 00:52:16,640
But and the nature connection and how the, you know, all that, how that is complementary to each

00:52:16,640 --> 00:52:22,240
other and how the land and the animals and the crops and everything fits together in a very

00:52:22,240 --> 00:52:29,600
biodynamic way. Yeah. But I also am really interested to hear if you have any learnings about how that

00:52:29,600 --> 00:52:35,600
transplants onto life and business. Like, you know, aside from farming, like, have you learnt stuff

00:52:35,600 --> 00:52:41,760
about your own life that you wouldn't have thought about before, but you hold on, there's such symbiosis here.

00:52:41,760 --> 00:52:47,040
Yeah. You know? Yeah. Oh, yeah. That's such a good question. So, do you want me to explain a bit

00:52:47,040 --> 00:52:50,720
about regenerative farming? Yeah. Yeah. So I think I don't know how much everyone more than that.

00:52:50,720 --> 00:52:57,120
Yeah. Give us a brief. So I think it's become a bit of a, like, a trendy word recently. But I think

00:52:58,240 --> 00:53:03,520
the description is in the word, like, you are regenerating the land, essentially. So the land is going

00:53:03,520 --> 00:53:09,600
to be a better place after you've been there, rather than the opposites. Yeah. So it's kind of all

00:53:09,600 --> 00:53:16,640
about adding to the land and, you know, increasing the biodiversity, you're just, because I think what

00:53:16,640 --> 00:53:23,280
some people might think is that what that means is when you take a field of crops, you replant a field

00:53:23,280 --> 00:53:31,200
of crops, but that's not regeneration. No. So yeah, I think if you were to just, which, like, you know,

00:53:31,200 --> 00:53:37,520
organic farms would do, they would just, you know, it would be a monocrop. And it would just be, like,

00:53:37,520 --> 00:53:43,440
one field of potatoes, and it's just, like, potatoes potatoes potatoes. And that happens, like, every

00:53:43,440 --> 00:53:47,280
year, it's just, like, plows and then planted into again. And then what happens there is that even

00:53:47,280 --> 00:53:52,560
that you've not added, like, synthetic fertilizers and chemicals, it has depleted the soil

00:53:52,560 --> 00:53:57,760
and the top soil is washing away. And there's no biodiversity and the soil structure has been destroyed.

00:53:57,760 --> 00:54:02,960
Because it's like if a woman was repeatedly pregnant, like, that her system would be

00:54:02,960 --> 00:54:08,480
underlashed. Undenough. Exactly. Yeah. Because you can, you can be a woman that

00:54:08,480 --> 00:54:13,360
who's pregnant a lot, but then if you just, like, keep nourishing her and be mean of

00:54:13,360 --> 00:54:19,120
saying, yeah, then, then that's more sustainable in the way of, like, it's for the long term, you know,

00:54:19,120 --> 00:54:26,560
it can sustain itself. So yeah, so I think it's, it is all about giving to the land. And I think

00:54:26,560 --> 00:54:31,360
there's probably a lot of just, like, going back to how it used to be where there would be a variety

00:54:31,360 --> 00:54:38,880
of different crops and plants and fungi and animals. And the animals would fertilize the soil. And,

00:54:38,880 --> 00:54:44,800
you know, we wouldn't be turning the whole soil upside down, which, you know, the soil has a structure.

00:54:44,800 --> 00:54:48,880
If you're like going, going with the tractor and turning upside down, you're, you're losing all

00:54:48,880 --> 00:54:54,000
that structure. Yeah. That makes so much sense. So it's kind of all, it is, I think it may be the main

00:54:54,000 --> 00:55:00,400
thing is about respect, I think, you're just like respecting the land and like, you know, not having

00:55:00,400 --> 00:55:04,720
too much of an impact on it. Yeah. Or at least if you are having an impact, it has to be a positive

00:55:04,720 --> 00:55:11,040
impact. Yeah. And I think what we really like is, you know, not going at it from like a rewilding place

00:55:11,040 --> 00:55:17,120
because, you know, I don't fully believe in rewilding as the way forwards. Because then,

00:55:17,120 --> 00:55:21,360
I feel like I want to know more about that. I'll ask you another question, so carry on. Yeah.

00:55:21,360 --> 00:55:26,800
Well, I think it's, it's because we, you know, we, we humans are nature, like we are part of nature.

00:55:26,800 --> 00:55:29,840
And when you're rewilding, essentially, you're putting a massive fence around,

00:55:29,840 --> 00:55:35,520
moving the land or forest and you're just letting it do what it wants to do and you're removing humans

00:55:35,520 --> 00:55:41,360
from it, whereas like humans are nature, animals are nature. So we need to be getting our food from

00:55:41,360 --> 00:55:48,400
the soil and the land that is, you know, in natural place and regenerated and seeing ourselves as part of it.

00:55:48,400 --> 00:55:54,800
And so we can eat the animals and eat the vegetables and the fruits from this place that is a

00:55:54,800 --> 00:56:00,960
complete ecosystem that works as nature would have worked with everything working in symbiosis,

00:56:00,960 --> 00:56:09,040
animals and soil. And, yeah, there's like different practices, like for example, obviously it's like,

00:56:09,040 --> 00:56:12,720
you know, organic standards, you wouldn't be spraying anything on it, but it's so much beyond that

00:56:12,720 --> 00:56:18,320
in the way that you're constantly adding nutrients to the ground, you're planting different species

00:56:18,320 --> 00:56:23,440
of plants together, you're not turning the ground up. So when you're harvesting, you know,

00:56:23,440 --> 00:56:26,720
lettuce, you're not going to be digging the whole thing up, you just like cut the lettuce and

00:56:26,720 --> 00:56:34,320
leave the roots in it, which then I wish the soil, and it attracts worms. I mean, you were saying to

00:56:34,320 --> 00:56:41,680
me the other day about some new land and you were saying that first you would take the pigs or the

00:56:41,680 --> 00:56:46,800
sheep. What was it? There was an animal you said you'd go first and do one layer of clearing it.

00:56:46,800 --> 00:56:55,440
Yeah, so that's a land that hasn't been, so that has actually kind of been rewilded. But because it was

00:56:55,440 --> 00:57:02,560
not, like, animals are in the central part of rewilding. And because there was no animals there,

00:57:02,560 --> 00:57:08,320
it's just kind of like completely overgrown and like lost, it's, you know, like some crops,

00:57:08,320 --> 00:57:14,400
plants are just completely taken over. So we've sent a hybrid in sheep their first,

00:57:14,400 --> 00:57:19,360
and they really like certain species that have taken over, so they'll eat those down,

00:57:19,360 --> 00:57:26,320
and then we'll send the cows. And then you said the chickens, so that's a lower farm at the

00:57:26,320 --> 00:57:32,000
moments. So we kind of like, they will follow each other. Yeah, I love it, because they look like so,

00:57:32,000 --> 00:57:39,440
the sheep eat away the like, uh, overgrown plants. And then the other animal, I don't remember,

00:57:39,440 --> 00:57:45,760
we've cows or pigs in the turn, the soil, and, and then by turning the soil, they expose the wire.

00:57:45,760 --> 00:57:52,960
So that was, so there's two different kinds of land. So the mermaids were on the farm that we've

00:57:52,960 --> 00:57:59,520
got at the moment. So for example, we had, we've done that to multiple different areas of the farm,

00:57:59,520 --> 00:58:05,440
but we had a veg patch, which, you know, that we needed to clear. So the pigs weren't an edgel,

00:58:05,440 --> 00:58:10,560
the vegetables that were remaining, and they turned the ground up, and then the chickens now own that

00:58:10,560 --> 00:58:16,240
patch, and they, yeah, they can have access to the worms more easily because the pigs that turned

00:58:16,240 --> 00:58:21,360
the cow. And the worms are the ones that would inhibit your crop growth. Yeah, yeah. And so the chickens

00:58:21,360 --> 00:58:25,520
eat that, so we're actually not feeding the chickens to encourage them to go and get the worm. Yeah,

00:58:25,520 --> 00:58:30,480
yeah, yeah. And it's just, it makes so much sense, doesn't it? Yeah. Think of it like that,

00:58:30,480 --> 00:58:38,240
and you don't have any machinery like big tractors or... No, no. We've got pigs. Yeah, exactly. And that's

00:58:38,240 --> 00:58:42,240
the way it would have been done pre-movements. Yeah. Those machines being available, right? Yeah,

00:58:42,240 --> 00:58:48,160
and dark-seating slugs and, you know, it's just, yeah, it makes so much sense because then you're also

00:58:48,160 --> 00:58:52,160
not buying feed for those animals because they're just eating what they're supposed to be eating in

00:58:52,160 --> 00:59:00,240
nature. Yeah, yeah, yeah, wow. I feel like it's a pull. Yeah, yeah. It is harder, which is why I think when

00:59:00,240 --> 00:59:05,280
the industrial revolution happened, everyone then started specialising in one crop and just like

00:59:05,280 --> 00:59:10,480
dividing everything because it made everything easier. Yeah. But, you know, the way we doing it is

00:59:10,480 --> 00:59:15,440
harder, but that's how it would have been done 200 years ago in every small village, or the

00:59:15,440 --> 00:59:21,520
first small holding, or multiple small holdings. Right. And presumably, you know, I, this is from

00:59:21,520 --> 00:59:30,160
a fashion perspective, and organic cotton, and how cotton is, I mean, the cotton industry is crazy.

00:59:30,400 --> 00:59:35,920
We won't get into that now, but there's something like between 30 and 40 years left of good soil.

00:59:35,920 --> 00:59:43,600
It's the statistic I heard from the most recently. Like, yeah. My kids won't even be like middle-aged,

00:59:43,600 --> 00:59:49,360
and they're eating what? Nutrition, deficient food, unless we do something about this. And that's

00:59:49,360 --> 00:59:53,760
where they're creating farms and buildings and hydro-ponex, and then that's what they want to do. They

00:59:53,760 --> 00:59:58,880
want to like re-wound all the countryside and then put people in cities and then grow feed and buildings.

00:59:58,880 --> 01:00:05,680
It's like, like, just in a minute. Yeah. Does that not seem wrong? Yeah. It's not a more

01:00:05,680 --> 01:00:10,960
symbiotic way. Yeah. Yeah. But that leads us quite nicely onto the second part of my question.

01:00:10,960 --> 01:00:17,200
It's like, what elements of that symbiosis and that way of everything complimenting each other?

01:00:17,200 --> 01:00:25,040
Have you like taken for your personal life? Or even in business, you could say. Yeah, I think,

01:00:25,040 --> 01:00:32,400
yeah, I think so much. I mean, we all know that like nothing works nicely. And I think that's,

01:00:32,400 --> 01:00:37,600
yeah, definitely been a big learning. And I think also just kind of like that

01:00:37,600 --> 01:00:45,520
middle ground between just like trusting and following the lead of nature and that things work

01:00:45,520 --> 01:00:51,120
together. But then also having to society, we struggle with that so much, don't we? Yeah.

01:00:51,120 --> 01:00:58,240
Not having the answers. Yeah. Yeah. And I think it's like a middle ground because I think in business

01:00:58,240 --> 01:01:03,200
when life, all you did was just like trust and I do nothing and just sit there and trust.

01:01:03,200 --> 01:01:06,960
Wait for the answers to come. Yeah. Well, you haven't asked a question. Yeah.

01:01:06,960 --> 01:01:13,840
You kind of need to have that bit of action as well of like, you're pushing things forwards.

01:01:13,840 --> 01:01:20,640
But I think we've probably, I think there's probably a, like, the balance is wrong.

01:01:20,640 --> 01:01:24,960
I think where people are too much in the, you know, pushing things forwards in like,

01:01:24,960 --> 01:01:31,920
what am I trying to say? Like, there's too much of a human input and I try to model things and

01:01:31,920 --> 01:01:37,520
to fit things in boxes and to mold things. I'm thinking we know better. Yeah. And I think it is

01:01:37,520 --> 01:01:42,960
like that perfect balance of like, you want some trust and I trust in the universe,

01:01:42,960 --> 01:01:48,240
just that things are going to happen. Yeah. At the right time for a reason. But then also like,

01:01:48,240 --> 01:01:52,880
you need to actually, you know, be creating the best conditions and you need to put an input

01:01:52,880 --> 01:01:56,480
into making it happen. Right. And it's like that on the farm, you know, like,

01:01:56,480 --> 01:02:01,200
when you, when you sow seed or when you put the animal somewhere, like you just trust it,

01:02:01,200 --> 01:02:05,440
they all know what to do. Like, a seed is, it's going to know exactly how to grow into the plant.

01:02:05,440 --> 01:02:09,120
It's supposed to be. Yeah. But, you know, it's not going to grow if you do put the soil in the water.

01:02:09,120 --> 01:02:13,120
Right. There's kind of a condition. Yeah. Yeah. And I think it's just,

01:02:13,120 --> 01:02:17,920
I always think about that analogy and that analogy actually. It's a really good one.

01:02:17,920 --> 01:02:22,240
Yeah. Yeah. It's kind of like with your kids too. Like, you've only got them for a certain amount of

01:02:22,240 --> 01:02:28,640
years. What you have quite a level of control, I suppose, around what they're exposed to

01:02:28,640 --> 01:02:34,640
and keeping them safe. So, yeah. You really, all you can do before they go out into the world on

01:02:34,640 --> 01:02:41,680
their own is do what you can to equip them with the right conditions to then go out and be safe.

01:02:41,680 --> 01:02:47,840
Yeah. And be in charge. Exactly. Yeah. It's a good philosophy. It's actually, I feel like my

01:02:47,840 --> 01:02:54,160
biggest learning of the last maybe two years has been about surrender and trust and faith.

01:02:54,160 --> 01:03:03,920
Like, just those things outside of myself that I always wanted, I'm such a doer. Like,

01:03:03,920 --> 01:03:09,520
action is my coping mechanism when something goes wrong. I need to take action. But actually,

01:03:09,520 --> 01:03:16,880
I've learnt a lot about who am I to think that my action can really make the change. Like, sometimes

01:03:16,880 --> 01:03:20,160
it's about, okay, I've done what I can. Now, I need to just step back.

01:03:20,160 --> 01:03:25,440
Interesting. Yeah. But I'm interested because you said that you were vegan.

01:03:25,440 --> 01:03:29,200
I were vegan. You were? Oh, I was a vegan, so yeah. Yeah.

01:03:29,200 --> 01:03:31,520
Yeah. Previously, yeah. Yeah. Yeah.

01:03:31,520 --> 01:03:41,680
How is that now farming animals? It just feels right. How long were you vegan for?

01:03:41,680 --> 01:03:48,000
I think two years, or a year and a half, and then vegetarian for another little bit.

01:03:48,000 --> 01:03:55,840
And I think I think I went vegan because I didn't understand. And I think it was

01:03:55,840 --> 01:04:02,400
driven by misunderstanding and thinking that animals are bad for stop. Like, you can't, you know,

01:04:02,400 --> 01:04:06,480
and not realise that there's so much more nuance to that. And as I was saying earlier, like, you

01:04:06,480 --> 01:04:12,640
can't, like, animals are nature and animals are needed in nature and you need grazing animals. And

01:04:12,640 --> 01:04:21,200
like, the amount of regeneration that animals can do is just incredible. And also, from a nutrition

01:04:21,200 --> 01:04:28,240
perspective, I think, you know, I'm sure it depends on individuals, but I've personally found

01:04:28,240 --> 01:04:33,520
that I thrive on, you know, including animal groups, whether that's like dairy or meat, eggs.

01:04:35,040 --> 01:04:41,440
So I think there's, like, the first time we sent animals to the abattoir was definitely really emotional.

01:04:41,440 --> 01:04:45,760
Yeah, but because you actually really like animals too, don't you? Yeah.

01:04:45,760 --> 01:04:51,760
I feel like not, yeah. I mean, maybe it's a given being vegan, but not always.

01:04:51,760 --> 01:04:58,400
And I feel like that's probably what I would find the hardest about having a farmer is that then you

01:04:58,400 --> 01:05:04,400
you do have to say goodbye to them at some point if you're farming, you know? Yeah. And the thing that is

01:05:04,400 --> 01:05:13,840
is, I think, yeah, it's such a, like, I don't have an answer to how we do it because it is true that

01:05:13,840 --> 01:05:18,880
it is a bit weird, like, farming in animals. So like, the animal's born on your farm, you're raising it,

01:05:18,880 --> 01:05:24,400
and then in your mind, you know, why you're raising it is to kill it. And I think that still doesn't

01:05:24,400 --> 01:05:29,120
sit quite right with me. But then what's the alternative? Like, we could just go back and do

01:05:29,120 --> 01:05:35,120
only hunting, but is that even feasible? I don't know. Yeah. I don't know. I think about that often, and I

01:05:35,120 --> 01:05:39,200
the thing I've come to in my head is if you can honour that animal's life,

01:05:39,200 --> 01:05:48,080
in with some sort, I mean, that's the only way I can make it make sense to me because I eat animal

01:05:48,080 --> 01:05:55,040
products. But if you can do it in a way that's honouring and respectful, and, you know, we've spoken

01:05:55,040 --> 01:06:00,560
about eating nice to tail. Like, that's the way we would have done it, and actually, like, that means

01:06:00,560 --> 01:06:07,520
the animal is honour, there's no waste, you know? Yeah. But I'm making sure that it's the least stressful

01:06:07,520 --> 01:06:15,280
situation, and so, for example, yeah, we'd like to be able to bring, like, this law drink on-site,

01:06:15,280 --> 01:06:23,600
to make it as, like, least stressful. But I think even, you know, we, we, we, we, not that at the

01:06:23,600 --> 01:06:29,600
moment, but I think we are, everything we do is to try and I get them in as much of her calm states

01:06:29,600 --> 01:06:36,560
before it happens, and, but yeah, it's still really weird, and I think it's, um, yeah, I don't know if it's

01:06:36,560 --> 01:06:42,320
because I feel disconnected, and I wonder how my daughter will react to it as she grows up, because

01:06:42,320 --> 01:06:47,440
obviously she, for her, it's so normal, I know she, she sees the animals, and then we tell her,

01:06:47,440 --> 01:06:51,600
we didn't grow up like that, maybe that's part of the property. So, and I think, yeah, so then we

01:06:51,600 --> 01:06:57,600
grew up with animals in our houses, for us animals are pets, and I think it's, yeah, I, it'd be

01:06:57,600 --> 01:07:02,320
interesting to see actually how she reacts to it. Oh, is that having to explain yet, because she's too young,

01:07:02,320 --> 01:07:10,240
right? Yeah, exactly. Yeah, yeah. I mean, it'd be interesting to see, like, you say, how the children

01:07:10,240 --> 01:07:17,040
of people who are trying to reclaim this way of living, um, experience it, because, you know,

01:07:17,040 --> 01:07:24,400
I remember my grandma having, like, whole chickens that she would, I mean, I don't know, she even broke

01:07:24,400 --> 01:07:30,000
the neck, like, or maybe if she didn't shit loose, like, plucked them and putted them herself,

01:07:30,000 --> 01:07:36,160
and no one I know does that now, like, I wouldn't even know how to. No, I don't know, I did. I'd have

01:07:36,160 --> 01:07:42,880
no idea. Well, I wouldn't have. Yeah, yeah, because it's like, um, we're so disconnected from that way

01:07:42,880 --> 01:07:49,040
of being, and that has made a lot of people squeamish, whereas it had to do that in order to feed yourself

01:07:49,040 --> 01:07:54,080
in your family, there's no point being squeamish about it. Yeah. I think we are just so disconnected.

01:07:54,080 --> 01:07:59,520
Yeah. And I think, like, we would love to have, like, work, just like reconnects people to that side as

01:07:59,520 --> 01:08:05,040
well. Yeah, I think that's really important, weren't actually. And maybe the result is that our children

01:08:05,040 --> 01:08:12,000
grow up not being as disconnected. Yeah. And actually then the animals are more honored in the process,

01:08:12,000 --> 01:08:19,840
because it's this mass farming and slaughtering that's disrespectful to me, you know, whereas if we can

01:08:19,840 --> 01:08:27,920
bring this part of it back into people's lives, maybe that's a way a step forward. Yeah. Yeah. I think so.

01:08:27,920 --> 01:08:36,640
Yeah. Oh, it's funny what's come up is it? So, um, we've, we're at, we've been talking for over an hour,

01:08:36,640 --> 01:08:41,760
I still, yeah, still have questions, but maybe we just move to the one question that we ask all guests,

01:08:41,760 --> 01:08:49,040
which is, what one piece of advice would you give to slow business owners? And we mean slow conscious

01:08:49,040 --> 01:08:54,960
mindful, you can put whatever word you like in there, or someone that's considering becoming a conscious

01:08:54,960 --> 01:09:06,240
entrepreneur. I think I may have mentioned it briefly earlier, but I think, I think to me, the most

01:09:06,240 --> 01:09:14,400
important thing is to just be so connected to your values and your mission and like find your

01:09:14,400 --> 01:09:20,080
markets and find your people through your values and your mission and not through the product that

01:09:20,080 --> 01:09:25,200
you're selling. I could not agree more with that. Because I think, you know, your product might change,

01:09:25,200 --> 01:09:29,360
and I think, if you're trying to sell the products, like it is, you're trying to sell something,

01:09:29,360 --> 01:09:35,520
whereas if you're, if you're sharing your mission and your vision and your values, then it's more,

01:09:35,520 --> 01:09:41,680
you know, you're just saying, you know, this is what we dream of. Are you in? Yeah. And I definitely feel

01:09:41,680 --> 01:09:48,400
like when we've gone off from doing that, it's been harder and it's been a lot easier when we just

01:09:48,400 --> 01:09:54,960
share our mission and our values and our vision. Yeah. And I think, I can't remember who says that,

01:09:54,960 --> 01:10:03,040
but it's like people don't buy what you do, they buy why you do it? Yeah, totally. And I think that's

01:10:03,040 --> 01:10:10,160
the truth. Yeah, I agree completely. I love that. Yeah. Yeah. And that's actually, that's really

01:10:10,160 --> 01:10:19,360
dear to my heart, that way of operating and being because actually, you are the one that saw

01:10:19,360 --> 01:10:27,040
the need for that mission, right? Right. And for that product based on your own integrity and values.

01:10:27,760 --> 01:10:35,760
And so if you see it, someone else who aligns with your ethics and values is also going to see it.

01:10:35,760 --> 01:10:42,960
Yeah, let's hope so. Yeah. Yeah. Yeah. Well, that's the way, I think that's an amazing piece to advise

01:10:42,960 --> 01:10:51,520
our seconder. Yeah. So every, when we share, we will link to everything to my little farm. Yeah.

01:10:51,520 --> 01:10:59,440
But do you just want to let people know where they can reach you? So we've got a website

01:10:59,440 --> 01:11:08,480
mylittlefarm.uk and our Instagram, social media, mylittlefarm.uk as well. And yeah, I think that's

01:11:08,480 --> 01:11:13,920
everything. So people, oh, one other thing that I think is quite interesting to know is people might

01:11:13,920 --> 01:11:19,680
think they need to be physically local to you. Yeah. No. So yeah, we've got co-iners all around the

01:11:19,680 --> 01:11:25,680
country and we, we should buy food nationally. Yeah. Yeah. No need to be local. Yeah. I love it.

01:11:25,680 --> 01:11:28,880
Amazing. Well, thanks so much for coming and chatting. Yeah.

01:11:28,880 --> 01:11:34,720
It's really nice. Yeah. I guess we leave it there. Yeah. See you next time.

01:11:34,720 --> 01:11:42,880
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