Who do you really want in your world? Your business? Your brand?
In this episode of The Slow Circle, we get real about the power of truth in business—and how understanding your core values is the key to attracting the right customers, community, and collaborators.
You can expect:
- Real talk about finding and keeping the right people
- Why not everyone is your audience—and that’s a good thing
- How to align your brand with your values (for real, not just in a fluffy mission statement)
This is the episode every mindful entrepreneur needs to hear.
This podcast is brought to you by our own business, Rebrandr, a digital brand marketing and creative studio specialising in supporting conscious business with branding, social media management, website design and photoshoots, to ongoing business coaching and more.
We’d love to hear what you think of this episode! Drop us a message on Instagram @rebrandr.creative.studio or via our contact page.
Available on: Apple | Spotify | Amazon
Please note this has been auto-transcribed.
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Hi, I'm Amy and this is Abi. Hi! We are serial entrepreneurs, joint co-founders, sisters and
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all, and friends. We've scaled and sold multiple businesses over the years, but we've also
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learned there's a lot more to business than profit. We've had a real awakening over the last
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six to twelve months and we're very excited to have you join us on our journey, as we learn more
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about slow and considered business and how it has the power to change the world.
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Welcome to the Slow Circle, a podcast for mindful business owners or wannabe business owners,
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or just conscious people who work in business and feel there has to be a better way.
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Join us while we discuss all the ways in which we can operate from a place of truth and integrity,
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alongside having all the success we desire. This podcast is paid for by our own business,
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Rebrandr, a digital brand marketing and creative studio.
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Hello! Hello! Us again! We're back for another episode! Yeah! What we're talking about this time.
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So today, I thought we could talk a bit more about something that we've touched on in previous episodes,
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but a bit more focused on attracting your tribe and customers. Yeah, and letting others go.
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Always a divisive topic. Yeah, but I think maybe we start with attracting the first bit more at B,
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but yeah, something that we've touched on before and I think it would be great to go into a bit more
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detail on is what that essential truth means to us and how we kind of use it when we're working with
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businesses. Yeah, and I think it can apply to more than business. Yeah, actually it can apply to
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lifestyle decisions and everything else, but yeah, maybe you can explain what kind of how we use it
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when we're working with businesses and how we've used it in our own businesses. Yeah, alongside
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core values. And I know that core values is a kind of common term, but I don't think a lot of people
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don't really see the actual value in core values or I don't think they're using it to the extent that
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you can. Yeah, and I think it can kind of come across a bit like wishy-washy, that earlier just the
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company's called values. Right, and I'm proud of like, yeah, that's not how it's meant to be, like it's
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meant to be like, wow, this is meant to be your non-negotiable. Yeah, you know, something that
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like makes you have goosebumps, like you feel really good about it. Yeah, yeah, well the way I see it,
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like your essential truth, a lot of people have something similar quite often it's referred to as a
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mission statement, but it has become very cliched. Yeah, but it is also the starting point that we go
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to as you know, with every business that we work with, like, do you have an essential truth
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or a mission statement or like, you know, whatever that might look like? And if no, like we need to
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know what that is and we need to work it out because otherwise how do we create your brand? Because
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a lot of people think of branding as the way something looks, but actually it's the way something
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for you. Yeah, definitely. And part of the feeling is the visual aspect, particularly if like me,
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you're, what's that French word that we call it? Estet, a stet? Yeah, something like that, where you're
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like really driven by the visuals and the aesthetics of something. And definitely like for me, I feel
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better when surrounded by beauty. And so that has a huge part of it, but that's not actually the only
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thing, the only element. And so to come back to like, it's like the layers of an onion, you know,
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stripping away those layers to get to the core, the essential truth of what you're doing. And then how
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can that permeate through everything else that you are working on? And through your business,
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through your branding, through your marketing, all the way down to your customers or your clients,
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whether you know, got up to a service base, it applies the same. And it really is that like
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burning fire within you. Like what is that one thing that you are so lit up and passionate about?
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And that you have set out to do with your business, your business really is just the vehicle who
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which you're doing it. But we need to know what it is you're trying to achieve, you know? And that is
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the essential truth. And that is again, it's, we've spoke about it in previous episodes, it's that
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soul alignment, you know, that that core value of who you are and where you're operating from.
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And the stronger it is, the more you check in with it and the clearer you are on it, the clearer
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everything else aligns with it from outside. Do you have a, I'll put you on the spot here? Do you have
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an example of an essential truth so that people can see how, how it might look or how it might come
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together or all the kind of, yeah, the way that it might form? Yeah. So I always think like ask
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yourself two questions like what are you trying to achieve and then through what medium are you
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trying to achieve it? So it's like doing something through something else. Yeah. For example,
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at the simple folk we had value driven leadership and that meant in the industry like making an
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impact in the way that we were creating clothes in a conscious and sustainable way and pushing
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industry norms and doing things different and leading in that element but also internally like
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how we were leading the team and how we wanted to hold that space. But then the vehicle through
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what we were doing through which we were doing it was ethically made children's clothing and lifestyle
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items for the wild hearted minimalist but that's actually the second bit. Yeah, you know? Yeah. Yeah.
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Yeah, that, I like that the first bit really is like yeah, what are you doing this for? Like what is your
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goal or your impact? Yeah and also I think that's interesting in in the context of what we spoke about
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before with different types of business and having the kind of regular linear business
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and versus the more circular or more responsible business because actually I think you would ask
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a lot of the regular types of businesses and their actual true goal is to make money. Like
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genuinely that is the thing that they want to do and that is it. Yeah. And I think that just
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you can see it and you can feel it in everything. It feels hollow doesn't it? It just feels hollow
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and I think even you know if you have great marketing team or a great branding team or whatever
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like I still think you can feel when something is solrless like that. When it feels inauthentic,
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doesn't it? Yeah. And the interesting thing is you know like for the last few years when whenever
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I met somebody who knew the brand and they would say oh my goodness I love the simple folk like
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the first thing they would say was never the clothes are so beautiful or your branding is so like
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they came later but the first thing people would say was your customer service is so good. Yeah.
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I always felt so well looked after and I'm like wow like what better branding than that? Yeah right
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you know that's how the customer feels and everything else plays in. Yeah. They may have been
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bought in in the first place through the beauty, through the clothes, through the touch, through the
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sustainable credentials, whatever but they stay. Yeah. Because of how they're made to feel and how
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they're looked after. I think something really interesting on that point is that a lot of small businesses
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almost we look up to the big businesses as guidance of like oh well they've done it like that.
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I should do it the same way or whatever and actually maybe that isn't always the right thing to do
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yeah. Because copying someone else isn't the it isn't you. No. And it isn't authentic. No. And actually
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I suppose giving people the inspiration to know that it's actually what is important to them that
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makes it special and makes it unique and makes like attracts the right people right definitely. And
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yeah I'd like love to hear what you think about that. Like how how do you think just having that
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essential truth actually attracts your target customer or your you know the people that you want to
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work with. Yeah well I have a lot of thoughts about this. And I guess the like the starting place is
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during the last economic crisis they did loads of studies and they found that the businesses that
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survived it versus the businesses that didn't all had something in common and that was a clearly
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defined mission statement that the entire company was brought into. Well so that is really
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impact for right like it's not and I mean I don't know what those statements were I don't know like
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yeah the values they held I presume the ones that wanted just money were the ones that didn't make it
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but perhaps even some who think that money is their goal actually have like another. Do you not
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mean like I don't know I can't comment on that but the interesting thing is I think it changes you
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I think it changes the way you impact things and you make decisions like if you have a goal
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to do one thing and if you have a goal to do something you will make every decision from that place.
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Yeah and you will say no to things that don't serve that purpose because it's really easy as an
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entrepreneur to be a bit like a magpie and get distracted by the shining new opportunity but
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does it align with your essential truth and I think that you know the next step on from that is
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so it not only changes who you are and how you're operating and how you're assessing opportunities and
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how you're moving forward because you are absolutely and 100% committed to your pursuit of your
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essential truth and therefore distractions just bounce off you yeah but you are also so clear
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on who you are and what you're doing because you've done this work in the first place that you know
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you're operating from that place and there's reshewence in that yeah yeah but then also other people
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that don't align with it just won't get you yeah and that's great yeah they're like oh I don't know
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that kind of stuff you know great I'm glad that you know and like I've made it clear enough that I'm
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not your shopper your plastic lady exactly and you know it then even comes down to like your
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collaborations your partnerships your employees like your team whoever you have to interact with
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and engage with if they are also aligned and get yeah your core you know essence that essential truth
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then you are much more likely to be like rocket fuel together yeah because you like each other up
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and you'll draw people to you because you are so clear in who you are and what what you're delivering
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but I do also think it's not just about the essential truth it's about the essential truth
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in combination with your core values yeah in combination with your unique selling goods because
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you know for sure like there it's an oversaturated marketplace and without a doubt there's some
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of you are doing the exact thing that you're doing right now somewhere yeah and how do you then stand
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out to your tribe and find your tribe and find those people that want to work with you over everybody
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else it's by owning who you are and what you do and what makes you unique so you might be selling clothing
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but the USPs that you have like maybe your women led an operator maybe you make
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sustainable clothing maybe you have charitable impact and then the person looking for beautiful
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clothing sees those extra three things sees your core values because they ripple through to your
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customer care and customer service and feels that glow yeah of your essential truth and then they're
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they're bought in you know that's how you create a community brand where people are committed and
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supportive I love that I'm gonna go and back to what you said about the the businesses that survived
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I guess that's what I question like yeah but why did they actually survive like what was it about
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having that mission statement and oh yeah was it the combination of the two kind of things that
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you then spoke about but yeah is it that when you have a mission statement everyone in your company
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or a same mission statement or a central truth everyone in your company knows what the focus is yeah
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and I think in unsteady times when things are going wrong is even more tempting than usual to change
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yeah focus and go somewhere else oh this isn't working so I'm gonna go over here right or this is
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like I'm gonna go over here and actually if you have that's that you know that statement you'd be like
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no that isn't what I'm here to do this is what I'm here to do I'm gonna hold on I'm gonna hold tight
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you're all growing in the same direction in the same direction exactly and when everyone's
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growing in different directions that's what you have a real problem so like yeah I wonder if it's more
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that or if it's more that they have such you have you do attract the right person you attract the
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loyal customers that can feel you know they can feel your essence and is that why you then survive
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yeah I think it's probably a combination of the more I think having that clarity in the first place is
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a big one and then I think having everybody else be on the same page with that yeah is another big one
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because also then like it becomes so clear who isn't on that page and they they know it for
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themselves like and they realize that they're not the right person in the right seat you know
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and and then of course if everybody is growing in the same direction and is lit up and joyful
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and enjoying everything that they're doing the customers will feel oh yeah definitely you know
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and I think it just makes such a difference to everyone's life if you're yeah we we speak about this
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before but if you're surrounded by people that are uplifting and positive and like you are
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going to do your best work when you're in that environment where you feel inspired by other people
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and you're bouncing ideas off each other whereas if you're in a place where someone's like what I'm
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doing I'm working on this but I don't know why because it doesn't really match up with what we're
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doing over here and I'm like that that actually like that pains me that thought of that feeling
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of like amongst a team yeah uncertainty and like why am I doing this and like this is pointless and
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like I think there's so many people stuck in that kind of pattern or we've experienced those
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patterns in our working environments before and then we almost kind of bring them with us into our
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own businesses well it comes back to that whole like hierarchical structure yeah like if you're working
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in this old fashioned patriarchal business model where there is hierarchy and order yeah then
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everyone's just doing as they're told yeah and that's when you have a problem you have a massive
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problem because yeah you're you're often doing you don't know why yeah and you also might be the
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person that knows a better way exactly you're the specialist and your specialist and no one's
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listening to you and you're saying I could do it this way and it'd be much quicker and cheaper
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and actually we get better results but no one's listening to you because you're not the person that
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makes the decisions yeah so yeah when you're working in a more collaborative way and if you set your
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business up in that way yeah all of a sudden you're like wow that's a great idea let's do that
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let's do that and you feel also safe enough to say I think I have a better way of doing this
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yeah and and know that you'll be heard yeah yeah you know so I feel like that has a huge impact but
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again if you're that person who believes in that structure and that way of operating
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business that will be in your core values in your central tree yes and so you will draw other people
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yeah that align with that way of working because some people do just want to turn out be told
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what to do and go home again yeah and I think we've struggled with that over the years haven't
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me there's been there's been situations like that we're like what do they want more why don't they
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want it and then we've kind of realized like they just don't like that's what they're happy with
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and you do kind of sometimes need people like that yeah yeah definitely like you need everybody don't
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you know that's what makes the the the beautiful business um but for sure I mean um on a leadership
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team level when you hold that space and that that level as a circle where everybody is an expert
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within their own seat yeah I feel like it's again change absolutely yeah um yeah how do you think so
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um you've explained the central truth in quite a bit of detail but like tell us a bit more about
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the core values I know it is a common term but what does it actually mean to you and like how would
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you choose them and yeah or or take like what one would you take out and be like that actually
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isn't that shouldn't be in there yeah so I always think of it like when I'm guiding somebody else
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through it if it's in your essential truth leave it there it doesn't need to then be again in your
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core values because your essential truth is so that's the thing right fire like driving you know all
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of that that's contained that's self-contained and then from that like how where are you coming from
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with that like what are the values you hold that are absolute non-negotiables and that's the key
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it's not just like values you um represent and it's not just values you appreciate it's what are
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your absolutely non-negotiable values yeah and when you sit with that like quite often the way we
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I get people to work through it is to like literally brain dump all these words that means something
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to them on and to a piece of paper and then once you have like tens if not hundreds of words
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you need to start working through a process of elimination sometimes they'll be
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synduplicate sometimes they'll be similarly meaning sometimes there's ones that you're like well that's
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a nice to have but like do I want to not do business with someone who doesn't hold that yeah no I'm
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okay with that like but this one like treating people with kindness for example that is a non-negotiable
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yeah I'm not gonna need you to deal with anybody who doesn't treat others with kindness
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and I think like you want to wiggle it down to like around the ten mark yeah and they have to be
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the ones that you are like these are like non-negotiables if someone doesn't hold this value then they are
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not the right fit for me and I'm not the right fit for them and you then need to hold true to them you
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use them in combination with your central truth that's like you're I always forget what they're
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called but you know like the lights that airport you have to land the plane within yeah guiding lines
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so yeah I mean it's guiding you but it's not just guiding you two things it's guiding you away from
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absolutely things can you think of any examples where there's actually been like situations either for
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you or other people where yeah they've actually said no to something yeah like there's potentially
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a big opportunity or yeah it has come up a lot and I've had like a few warning signs I remember there
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was this this lady that I really you know it was like a friend of a friend and she wanted some help
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with some business stuff and I just had a feeling that our values weren't aligned but like I didn't
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listen to it and I wanted to help I wanted to like I felt like the right thing to do and I did and it
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all just went completely wrong and I realized too late that we didn't align on our core values
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and it wasn't a very nice experience you know like and quite often what you will find in situations
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like this is that they start challenging your core values and your sense of integrity they will
00:21:30,400 --> 00:21:35,920
question it they will bring it because actually the fact that you're holding true to who you are
00:21:35,920 --> 00:21:44,880
and what you believe in is like a torch light to their insecurities yeah and it can be really
00:21:44,880 --> 00:21:50,960
uncomfortable experience but you have to recognize it's not about you it's about them yeah
00:21:51,760 --> 00:21:58,080
however you don't have to deal with that yeah like that's not yours to deal with you know and so
00:21:58,080 --> 00:22:03,840
if you create these clear boundaries around that and hold true to that and we've we've had so many
00:22:03,840 --> 00:22:10,880
encounters conversations with like other business owners who haven't done this work before
00:22:10,880 --> 00:22:15,680
and then when we walk them through it it comes up like oh yeah I did this I just said yes to this
00:22:15,680 --> 00:22:22,480
opportunity that felt like a really good opportunity but actually now that I've done this work on
00:22:22,480 --> 00:22:27,280
a central treatment core I can see that it didn't align and that's why it went wrong yeah you know
00:22:27,280 --> 00:22:31,600
so it's amazing like when you do the work and you have the knowledge and you have the insight
00:22:31,600 --> 00:22:36,960
well hindsight is a wonderful thing isn't it but imagine if you knew that before
00:22:36,960 --> 00:22:42,320
yeah make every decision like by coming back to that centre point and compare yeah I think it's
00:22:42,320 --> 00:22:49,120
so interesting in relation to what we spoke about in another episode which was about stress in business
00:22:49,120 --> 00:22:54,480
and you know can you have can you grow your business can you have a big successful business and not
00:22:54,480 --> 00:22:59,360
be really stressed but actually that is really what it comes down to right because you've just said
00:22:59,360 --> 00:23:04,560
it there it's always that way that if you do try and work with or collaborate with someone that
00:23:04,560 --> 00:23:10,480
you just you have that feeling that it's not right it always ends up being the most difficult thing
00:23:10,480 --> 00:23:15,680
yeah and like it's yeah it's just always not fun it takes all the fun out it takes a fun out of it
00:23:15,680 --> 00:23:22,320
it's not easy and it's like that's where the stress comes in right yeah but we often will go into
00:23:22,320 --> 00:23:27,920
like we will take these opportunities because of financial rewards yes you know that's been dangled
00:23:27,920 --> 00:23:34,480
in front of you like and that's hard to say no to I get that yeah yeah but if it feels difficult
00:23:34,480 --> 00:23:39,840
to begin with and it feels like I don't know about these people like I don't know if I want to do
00:23:39,840 --> 00:23:44,240
it isn't I'll come back to bite you in one way or another it will it will and that's where you then
00:23:44,240 --> 00:23:49,200
end up in a stressful situation because you have a business that isn't operating from a place of
00:23:49,200 --> 00:23:56,080
truth and integrity integrity and alignment you are just basically saying I'll do whatever business
00:23:56,080 --> 00:24:03,040
with whatever person and yeah it's going to be stressful and it's going to be stressful yeah and I
00:24:03,040 --> 00:24:08,960
think that you know just to clarify it's not that people are operating are not operating from a
00:24:08,960 --> 00:24:14,160
place of integrity it's just that they haven't defined what that integrity means to them and then
00:24:14,160 --> 00:24:22,000
got that container for it and I think you know there is also the added layer and this comes up
00:24:22,000 --> 00:24:31,280
sometimes where someone has core values or an essential truth and yet
00:24:34,400 --> 00:24:43,520
something in the energy is off where there's an inauthenticity to it yeah and that's harder to deal with
00:24:43,520 --> 00:24:48,560
because they can put on paper yeah yeah that their core values are x, y and z and they match you
00:24:48,560 --> 00:24:54,720
isn't that's great so we align but there's something you can't put your finger on yeah that doesn't
00:24:54,720 --> 00:25:02,320
match up and you know I've had experiences like that and I think the only way I have learnt to deal
00:25:02,320 --> 00:25:13,360
with it is to start testing the water yeah and seeing how it feels then like there's nothing clear
00:25:13,360 --> 00:25:21,280
enough to say no initially yeah and sometimes you don't know until you test it out but your intuition
00:25:21,280 --> 00:25:28,880
is telling you so we said this earlier right like prayer is your way of talking to the universal
00:25:28,880 --> 00:25:34,640
god or whatever you believe in an intuition is your way of listening but how do you like intuition is
00:25:34,640 --> 00:25:40,640
the bit that feels less tangible sometimes and harder to like give it was that a sign or like yeah
00:25:40,640 --> 00:25:47,680
how do you believe in it right yeah and I think you know you have you have to test the water like
00:25:47,680 --> 00:25:56,480
for example if you like your friend rings you and says let's go to this party and you're like oh
00:25:56,480 --> 00:26:02,400
just don't have a jama-thon like I don't know if I want to go to that party I don't like but it does
00:26:02,400 --> 00:26:05,760
sound like fun and oh and so and so it's going to be then you've been wanting to connect with them
00:26:05,760 --> 00:26:10,400
for ages and you're like oh that would be a good opportunity I have one is I'm just not sure that
00:26:10,400 --> 00:26:15,920
like start getting ready for the party like go and change it out of your clothes and like
00:26:15,920 --> 00:26:21,440
brush your hair and like put some makeup on or start choosing an out or whatever like and if it feels
00:26:21,440 --> 00:26:26,960
exciting like yeah I'm getting the mood for this I'm like like excited to go to this party that's great
00:26:26,960 --> 00:26:32,800
that's your alignment that's your intuition telling you to do it but if it doesn't if it feels sticky
00:26:32,800 --> 00:26:39,600
even though in your mind because our mind gets in the way so often it looks great like a good opportunity
00:26:39,600 --> 00:26:44,240
if something feels sticky that's your intuition guiding you that this isn't the right thing to do
00:26:44,960 --> 00:26:52,080
I think yeah I think the really hard thing that about that is how do you know when it's intuition
00:26:52,080 --> 00:26:57,360
or whether it's your blockers like we spoke about earlier like you're just you're scared yeah maybe
00:26:57,360 --> 00:27:00,960
there is a really important person that you wanted to talk to for ages and you've been putting it
00:27:00,960 --> 00:27:06,640
off because not because of the actually talking to them but maybe because you don't feel worthy
00:27:06,640 --> 00:27:12,000
yourself like how do you know oh I shouldn't go because it doesn't feel right yeah like how do you
00:27:12,000 --> 00:27:17,840
recognise that within yourself right we have this conversation a lot right because I'm like I'm a
00:27:17,840 --> 00:27:27,200
Scorpio water sign like super in my emotions and I'm really easily guided by intuition to the place
00:27:27,200 --> 00:27:34,800
where I almost question myself because I'm like oh not again you know but the only answer I have
00:27:34,800 --> 00:27:38,880
ever been able to come up with and we've had this conversation because like it's not always as easy
00:27:38,880 --> 00:27:46,640
for others to have that gut feeling or that heart feeling rather than the head feeling but
00:27:46,640 --> 00:27:53,920
I would always say yeah it's a hard one what's is it guidance or is it resistance
00:27:53,920 --> 00:27:59,680
if you want to go deep into the work like there are exercises you can do to clear blocks
00:27:59,680 --> 00:28:04,640
which can help and that might then remove the problem because you removed the barrier
00:28:05,520 --> 00:28:12,720
but I would just always say like he'd come back to that center place like close your eyes for 30 seconds
00:28:12,720 --> 00:28:20,080
and like breathe deep and focus on your heart or your gut or wherever you can feel it in your body
00:28:20,080 --> 00:28:27,760
and like feel into it and ask your body like is is this what I'm meant to be doing like talk it's
00:28:27,760 --> 00:28:32,880
there for you if you you know you need to talk and you need to listen I think I think it's so
00:28:32,880 --> 00:28:39,440
interesting like as a society I think our generation we weren't really taught to understand our emotions
00:28:39,440 --> 00:28:45,120
or feelings very much and like we're having to do so much work now but it will be so interesting
00:28:45,120 --> 00:28:51,120
to see the next generation where I think there's a lot more kind of education around that and you do
00:28:51,120 --> 00:28:56,960
try to sit feet yeah you teach your children to understand yeah oh this that's why I'm feeling like
00:28:56,960 --> 00:29:01,840
this okay actually the reason I don't want to go to the parties because I'm scared that I'm not good
00:29:01,840 --> 00:29:08,880
enough right so I'm gonna voice yeah like imagine having that like certainty about decision
00:29:08,880 --> 00:29:19,920
and that understanding yourself yeah I think for me I experience like if I ignore the intuition
00:29:19,920 --> 00:29:29,520
it comes out in my body yeah and I'll get a migraine or something it's like listen to me right
00:29:29,520 --> 00:29:35,200
and then that to me is like the ultimate stop sign yeah and I'm like okay I should have listened
00:29:35,200 --> 00:29:39,760
like before yeah you know you know but I pushed it I wanted to test it I wasn't sure if it was
00:29:39,760 --> 00:29:49,040
resistance or guidance but like actually do you know what a lot of people say oh you have migraines
00:29:49,040 --> 00:29:56,160
like my body's broken why do I get this pain like but another way to look at it is actually my body's
00:29:56,160 --> 00:30:02,000
doing a really good job of talking to me right now and telling me giving me a sign that this like I'm
00:30:02,000 --> 00:30:07,120
asking for a sign here it is yeah you know I just have to listen to it yeah and it's yeah it's almost
00:30:07,120 --> 00:30:15,440
like you're not listening to me I'm gonna do it for you yeah yeah yeah yeah and um I suppose we
00:30:15,440 --> 00:30:23,680
kind of touched on using the using your essential truth and core values as a guide to yeah I'm
00:30:23,680 --> 00:30:29,360
what to do and and maybe who not to connect with or who not to collaborate with but I think where it
00:30:29,360 --> 00:30:34,720
can become more challenging is when it's maybe someone or I don't know a collaboration or something
00:30:34,720 --> 00:30:41,040
that's already ongoing and has the relationship that's been ongoing for some time and that process
00:30:41,040 --> 00:30:47,200
of that's hard of realization and maybe yeah like listen into this you'd even be like actually I
00:30:47,200 --> 00:30:54,640
think that's what's happening to me that I don't really align with this or these people like I don't
00:30:54,640 --> 00:31:01,120
like what do you do in that situation yeah that's really hard how do you stay true to yourself that
00:31:01,120 --> 00:31:07,200
I think it does again come back to that stress that situation right like it things are gonna feel
00:31:07,200 --> 00:31:14,800
stressful when you're operating pretending yes to be somebody you're not and yeah I think that
00:31:16,160 --> 00:31:22,400
yeah we malt we kind of mould ourselves into what other people want us to be all the time yeah and
00:31:22,400 --> 00:31:28,720
I constantly am questioning like can that sometimes be beneficial because there can be short-term
00:31:28,720 --> 00:31:36,800
rewards to like in a situation being the person that someone else wants you to be but I think after
00:31:36,800 --> 00:31:43,360
time that's only gonna yeah really have its toll have its toll on you yeah I think I mean I've been in
00:31:43,360 --> 00:31:52,320
situations before without realizing it like where I have meant really well but yeah I have moulded myself
00:31:52,320 --> 00:32:00,400
to someone's not expectations but desires of who they want me to be and I've allowed them
00:32:00,400 --> 00:32:11,440
yeah to form me into that person to them so the fault is not theirs right right yeah because I've allowed
00:32:11,440 --> 00:32:20,800
myself to be moulded yeah and I think I'm being kind I think I'm giving them what they want
00:32:20,800 --> 00:32:26,560
and I'm making them happy and as an empath in particular I find that like there's a I mean I suppose
00:32:26,560 --> 00:32:30,960
there's a reward in it still because I can feel it they don't feel happy and so I want to make them
00:32:30,960 --> 00:32:38,080
happy so that I also don't feel their feelings for unhappiness is a vicious thing yeah and but what I
00:32:38,080 --> 00:32:47,840
have learnt over the years is it takes its toll on you like there is no one else who will suffer the
00:32:47,840 --> 00:32:54,800
consequences of that then you yeah and you have to be true to yourself like there you cannot
00:32:54,800 --> 00:33:05,680
operate in any other way and if they are a true truly valuable person to you and you are to them
00:33:06,480 --> 00:33:12,800
then if you start trying to have a conversation or creating boundaries or like they'll be there
00:33:12,800 --> 00:33:16,720
they'll understand it they'll understand it they'll be like oh yeah I didn't know you felt that way
00:33:16,720 --> 00:33:23,520
and I like I appreciate it right yeah right but the difficulty in business is that sometimes it is
00:33:23,520 --> 00:33:29,440
transactional and there isn't true care if it's the wrong alignment yeah there isn't true always
00:33:29,440 --> 00:33:36,160
true care and I actually think like you're better off without those customers or those clients
00:33:36,160 --> 00:33:47,120
like and I think that you will feel liberated by not having them to to work with and you will also
00:33:47,120 --> 00:33:56,240
be unleashed yeah you know like you will then your your energy will be so raised by no longer having
00:33:56,240 --> 00:34:02,080
to pretend you're somebody you're not yeah that you're going to draw more of that to you yeah and
00:34:02,080 --> 00:34:07,840
I think like a question that comes up all the time people people ask us like should I be more niche
00:34:07,840 --> 00:34:13,280
like should I be more specific with what I'm offering in my product or in my services or should I
00:34:13,280 --> 00:34:18,080
be more broad and actually I think the answer is be specific it can be niche in your
00:34:18,080 --> 00:34:26,960
core values yes and you're you're already niche by doing yeah and then it like you said earlier like
00:34:26,960 --> 00:34:31,200
the way that you do it is kind of the afterthought really like of course it's not and that's where
00:34:31,200 --> 00:34:36,560
you put all your time in the way that you do it just falls into place once you've decided what
00:34:36,560 --> 00:34:42,720
why are you doing it so does that thing actually fall into why you want to do it no not really it's
00:34:42,720 --> 00:34:48,000
kind of a bit outside okay well don't you do it then yeah but if it does fall into it yeah then
00:34:48,000 --> 00:34:54,160
you can feel confident in doing it and like you say you will attract the people that understand
00:34:54,160 --> 00:34:59,760
yeah and see you know what you know you may have customers already or clients already that you
00:34:59,760 --> 00:35:06,320
work with that you don't feel aligned but like it's okay to them say to them like oh I've been doing
00:35:06,320 --> 00:35:10,960
some work and I've created like an essential truth and some core values that I want to share with
00:35:10,960 --> 00:35:18,880
you I'm sharing them with all my customers and clients they will know if they don't align with them
00:35:18,880 --> 00:35:24,480
and they will probably disappear if they're on a cord but you may be surprised there may be people
00:35:24,480 --> 00:35:32,720
who tell and then go I love this you have inspired me yeah to think differently and thank you so much
00:35:32,720 --> 00:35:39,040
for sharing them yeah you know like so much beauty comes out of when you are operating from your
00:35:39,040 --> 00:35:46,000
absolute authentic place of integrity just even the inspiration that's behind it like yeah we all
00:35:46,000 --> 00:35:51,360
that's what everybody wants right and we spoke about success before but like isn't the success
00:35:51,360 --> 00:35:56,640
really doing something that you love and the life you were and that you feel inspired by but then also
00:35:56,640 --> 00:36:02,320
imagine having your tribe and your people around you or your customers that also appreciate and
00:36:02,320 --> 00:36:09,920
love what you do that's that's what we want it's like a yeah well it is and we say it all the time
00:36:09,920 --> 00:36:14,640
but like when you then go out of it and you're like oh scary out here yeah yeah yeah I forgot that
00:36:14,640 --> 00:36:19,280
the way we do things isn't like a normal way to do it when you experience like bad customer service
00:36:19,280 --> 00:36:25,200
away yeah so jarry you're like what is it the people still do this yeah people still run businesses but
00:36:25,200 --> 00:36:32,800
don't care about their customers really yeah but yeah the more we can kind of spread that I think yeah
00:36:32,800 --> 00:36:38,640
around other businesses just right right I know of people who have like held back because they
00:36:38,640 --> 00:36:44,720
don't want to enter that arena so just knowing that there is a way to do it from a place of integrity
00:36:44,720 --> 00:36:51,680
and authenticity yeah I think like the world needs more conscious business owners definitely who
00:36:51,680 --> 00:36:58,640
are reinvesting profits back into making a difference and leaving the planet in a better place
00:36:58,640 --> 00:37:04,880
and having that kind of sustainable impact so the more we can uplift and support each other
00:37:04,880 --> 00:37:11,360
yeah the greater overall compounding impact oh it could be it could be absolutely huge could
00:37:11,360 --> 00:37:18,960
it could really change society yeah yeah okay well we said we said we didn't want world
00:37:18,960 --> 00:37:25,120
domination but we're kind of only if it's a good thing and if everybody else wants it yeah
00:37:25,120 --> 00:37:33,360
is that line with you though yeah exactly
00:37:35,520 --> 00:37:43,680
so if you've vibing with us come join us we're going to make an impact together
00:37:43,680 --> 00:37:49,360
and we're at the end of the day we've fully lost it yeah right we did say this was going to be a
00:37:49,360 --> 00:37:54,320
short bonus one just to fill in that piece that everybody wanted to know more about but
00:37:54,320 --> 00:38:01,840
oh anyway anyway yeah okay well we'll leave it there for this one shall we yeah
00:38:02,640 --> 00:38:09,200
this podcast is paid for by our own business Rebrandr a digital brand marketing and creative studio
00:38:09,200 --> 00:38:14,800
we specialize in supporting conscious businesses with a range of services from branding
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