Ep. 3 The Power of Attracting Your True Tribe (and Customers)

Please note this has been auto-transcribed.

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Hi, I'm Amy and this is Abi. Hi! We are serial entrepreneurs, joint co-founders, sisters and

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all, and friends. We've scaled and sold multiple businesses over the years, but we've also

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learned there's a lot more to business than profit. We've had a real awakening over the last

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six to twelve months and we're very excited to have you join us on our journey, as we learn more

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about slow and considered business and how it has the power to change the world.

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Welcome to the Slow Circle, a podcast for mindful business owners or wannabe business owners,

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or just conscious people who work in business and feel there has to be a better way.

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Join us while we discuss all the ways in which we can operate from a place of truth and integrity,

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alongside having all the success we desire. This podcast is paid for by our own business,

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Rebrandr, a digital brand marketing and creative studio.

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Hello! Hello! Us again! We're back for another episode! Yeah! What we're talking about this time.

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So today, I thought we could talk a bit more about something that we've touched on in previous episodes,

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but a bit more focused on attracting your tribe and customers. Yeah, and letting others go.

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Always a divisive topic. Yeah, but I think maybe we start with attracting the first bit more at B,

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but yeah, something that we've touched on before and I think it would be great to go into a bit more

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detail on is what that essential truth means to us and how we kind of use it when we're working with

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businesses. Yeah, and I think it can apply to more than business. Yeah, actually it can apply to

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lifestyle decisions and everything else, but yeah, maybe you can explain what kind of how we use it

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when we're working with businesses and how we've used it in our own businesses. Yeah, alongside

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core values. And I know that core values is a kind of common term, but I don't think a lot of people

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don't really see the actual value in core values or I don't think they're using it to the extent that

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you can. Yeah, and I think it can kind of come across a bit like wishy-washy, that earlier just the

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company's called values. Right, and I'm proud of like, yeah, that's not how it's meant to be, like it's

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meant to be like, wow, this is meant to be your non-negotiable. Yeah, you know, something that

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like makes you have goosebumps, like you feel really good about it. Yeah, yeah, well the way I see it,

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like your essential truth, a lot of people have something similar quite often it's referred to as a

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mission statement, but it has become very cliched. Yeah, but it is also the starting point that we go

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to as you know, with every business that we work with, like, do you have an essential truth

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or a mission statement or like, you know, whatever that might look like? And if no, like we need to

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know what that is and we need to work it out because otherwise how do we create your brand? Because

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a lot of people think of branding as the way something looks, but actually it's the way something

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for you. Yeah, definitely. And part of the feeling is the visual aspect, particularly if like me,

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you're, what's that French word that we call it? Estet, a stet? Yeah, something like that, where you're

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like really driven by the visuals and the aesthetics of something. And definitely like for me, I feel

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better when surrounded by beauty. And so that has a huge part of it, but that's not actually the only

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thing, the only element. And so to come back to like, it's like the layers of an onion, you know,

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stripping away those layers to get to the core, the essential truth of what you're doing. And then how

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can that permeate through everything else that you are working on? And through your business,

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through your branding, through your marketing, all the way down to your customers or your clients,

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whether you know, got up to a service base, it applies the same. And it really is that like

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burning fire within you. Like what is that one thing that you are so lit up and passionate about?

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And that you have set out to do with your business, your business really is just the vehicle who

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which you're doing it. But we need to know what it is you're trying to achieve, you know? And that is

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the essential truth. And that is again, it's, we've spoke about it in previous episodes, it's that

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soul alignment, you know, that that core value of who you are and where you're operating from.

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And the stronger it is, the more you check in with it and the clearer you are on it, the clearer

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everything else aligns with it from outside. Do you have a, I'll put you on the spot here? Do you have

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an example of an essential truth so that people can see how, how it might look or how it might come

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together or all the kind of, yeah, the way that it might form? Yeah. So I always think like ask

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yourself two questions like what are you trying to achieve and then through what medium are you

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trying to achieve it? So it's like doing something through something else. Yeah. For example,

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at the simple folk we had value driven leadership and that meant in the industry like making an

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impact in the way that we were creating clothes in a conscious and sustainable way and pushing

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industry norms and doing things different and leading in that element but also internally like

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how we were leading the team and how we wanted to hold that space. But then the vehicle through

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what we were doing through which we were doing it was ethically made children's clothing and lifestyle

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items for the wild hearted minimalist but that's actually the second bit. Yeah, you know? Yeah. Yeah.

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Yeah, that, I like that the first bit really is like yeah, what are you doing this for? Like what is your

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goal or your impact? Yeah and also I think that's interesting in in the context of what we spoke about

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before with different types of business and having the kind of regular linear business

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and versus the more circular or more responsible business because actually I think you would ask

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a lot of the regular types of businesses and their actual true goal is to make money. Like

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genuinely that is the thing that they want to do and that is it. Yeah. And I think that just

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you can see it and you can feel it in everything. It feels hollow doesn't it? It just feels hollow

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and I think even you know if you have great marketing team or a great branding team or whatever

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like I still think you can feel when something is solrless like that. When it feels inauthentic,

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doesn't it? Yeah. And the interesting thing is you know like for the last few years when whenever

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I met somebody who knew the brand and they would say oh my goodness I love the simple folk like

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the first thing they would say was never the clothes are so beautiful or your branding is so like

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they came later but the first thing people would say was your customer service is so good. Yeah.

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I always felt so well looked after and I'm like wow like what better branding than that? Yeah right

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you know that's how the customer feels and everything else plays in. Yeah. They may have been

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bought in in the first place through the beauty, through the clothes, through the touch, through the

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sustainable credentials, whatever but they stay. Yeah. Because of how they're made to feel and how

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they're looked after. I think something really interesting on that point is that a lot of small businesses

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almost we look up to the big businesses as guidance of like oh well they've done it like that.

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I should do it the same way or whatever and actually maybe that isn't always the right thing to do

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yeah. Because copying someone else isn't the it isn't you. No. And it isn't authentic. No. And actually

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I suppose giving people the inspiration to know that it's actually what is important to them that

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makes it special and makes it unique and makes like attracts the right people right definitely. And

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yeah I'd like love to hear what you think about that. Like how how do you think just having that

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essential truth actually attracts your target customer or your you know the people that you want to

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work with. Yeah well I have a lot of thoughts about this. And I guess the like the starting place is

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during the last economic crisis they did loads of studies and they found that the businesses that

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survived it versus the businesses that didn't all had something in common and that was a clearly

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defined mission statement that the entire company was brought into. Well so that is really

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impact for right like it's not and I mean I don't know what those statements were I don't know like

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yeah the values they held I presume the ones that wanted just money were the ones that didn't make it

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but perhaps even some who think that money is their goal actually have like another. Do you not

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mean like I don't know I can't comment on that but the interesting thing is I think it changes you

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I think it changes the way you impact things and you make decisions like if you have a goal

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to do one thing and if you have a goal to do something you will make every decision from that place.

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Yeah and you will say no to things that don't serve that purpose because it's really easy as an

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entrepreneur to be a bit like a magpie and get distracted by the shining new opportunity but

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does it align with your essential truth and I think that you know the next step on from that is

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so it not only changes who you are and how you're operating and how you're assessing opportunities and

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how you're moving forward because you are absolutely and 100% committed to your pursuit of your

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essential truth and therefore distractions just bounce off you yeah but you are also so clear

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on who you are and what you're doing because you've done this work in the first place that you know

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you're operating from that place and there's reshewence in that yeah yeah but then also other people

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that don't align with it just won't get you yeah and that's great yeah they're like oh I don't know

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that kind of stuff you know great I'm glad that you know and like I've made it clear enough that I'm

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not your shopper your plastic lady exactly and you know it then even comes down to like your

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collaborations your partnerships your employees like your team whoever you have to interact with

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and engage with if they are also aligned and get yeah your core you know essence that essential truth

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then you are much more likely to be like rocket fuel together yeah because you like each other up

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and you'll draw people to you because you are so clear in who you are and what what you're delivering

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but I do also think it's not just about the essential truth it's about the essential truth

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in combination with your core values yeah in combination with your unique selling goods because

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you know for sure like there it's an oversaturated marketplace and without a doubt there's some

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of you are doing the exact thing that you're doing right now somewhere yeah and how do you then stand

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out to your tribe and find your tribe and find those people that want to work with you over everybody

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else it's by owning who you are and what you do and what makes you unique so you might be selling clothing

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but the USPs that you have like maybe your women led an operator maybe you make

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sustainable clothing maybe you have charitable impact and then the person looking for beautiful

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clothing sees those extra three things sees your core values because they ripple through to your

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customer care and customer service and feels that glow yeah of your essential truth and then they're

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they're bought in you know that's how you create a community brand where people are committed and

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supportive I love that I'm gonna go and back to what you said about the the businesses that survived

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I guess that's what I question like yeah but why did they actually survive like what was it about

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having that mission statement and oh yeah was it the combination of the two kind of things that

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you then spoke about but yeah is it that when you have a mission statement everyone in your company

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or a same mission statement or a central truth everyone in your company knows what the focus is yeah

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and I think in unsteady times when things are going wrong is even more tempting than usual to change

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yeah focus and go somewhere else oh this isn't working so I'm gonna go over here right or this is

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like I'm gonna go over here and actually if you have that's that you know that statement you'd be like

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no that isn't what I'm here to do this is what I'm here to do I'm gonna hold on I'm gonna hold tight

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you're all growing in the same direction in the same direction exactly and when everyone's

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growing in different directions that's what you have a real problem so like yeah I wonder if it's more

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that or if it's more that they have such you have you do attract the right person you attract the

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loyal customers that can feel you know they can feel your essence and is that why you then survive

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yeah I think it's probably a combination of the more I think having that clarity in the first place is

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a big one and then I think having everybody else be on the same page with that yeah is another big one

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because also then like it becomes so clear who isn't on that page and they they know it for

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themselves like and they realize that they're not the right person in the right seat you know

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and and then of course if everybody is growing in the same direction and is lit up and joyful

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and enjoying everything that they're doing the customers will feel oh yeah definitely you know

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and I think it just makes such a difference to everyone's life if you're yeah we we speak about this

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before but if you're surrounded by people that are uplifting and positive and like you are

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going to do your best work when you're in that environment where you feel inspired by other people

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and you're bouncing ideas off each other whereas if you're in a place where someone's like what I'm

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doing I'm working on this but I don't know why because it doesn't really match up with what we're

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doing over here and I'm like that that actually like that pains me that thought of that feeling

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of like amongst a team yeah uncertainty and like why am I doing this and like this is pointless and

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like I think there's so many people stuck in that kind of pattern or we've experienced those

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patterns in our working environments before and then we almost kind of bring them with us into our

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own businesses well it comes back to that whole like hierarchical structure yeah like if you're working

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in this old fashioned patriarchal business model where there is hierarchy and order yeah then

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everyone's just doing as they're told yeah and that's when you have a problem you have a massive

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problem because yeah you're you're often doing you don't know why yeah and you also might be the

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person that knows a better way exactly you're the specialist and your specialist and no one's

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listening to you and you're saying I could do it this way and it'd be much quicker and cheaper

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and actually we get better results but no one's listening to you because you're not the person that

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makes the decisions yeah so yeah when you're working in a more collaborative way and if you set your

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business up in that way yeah all of a sudden you're like wow that's a great idea let's do that

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let's do that and you feel also safe enough to say I think I have a better way of doing this

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yeah and and know that you'll be heard yeah yeah you know so I feel like that has a huge impact but

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again if you're that person who believes in that structure and that way of operating

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business that will be in your core values in your central tree yes and so you will draw other people

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yeah that align with that way of working because some people do just want to turn out be told

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what to do and go home again yeah and I think we've struggled with that over the years haven't

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me there's been there's been situations like that we're like what do they want more why don't they

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want it and then we've kind of realized like they just don't like that's what they're happy with

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and you do kind of sometimes need people like that yeah yeah definitely like you need everybody don't

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you know that's what makes the the the beautiful business um but for sure I mean um on a leadership

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team level when you hold that space and that that level as a circle where everybody is an expert

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within their own seat yeah I feel like it's again change absolutely yeah um yeah how do you think so

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um you've explained the central truth in quite a bit of detail but like tell us a bit more about

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the core values I know it is a common term but what does it actually mean to you and like how would

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you choose them and yeah or or take like what one would you take out and be like that actually

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isn't that shouldn't be in there yeah so I always think of it like when I'm guiding somebody else

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through it if it's in your essential truth leave it there it doesn't need to then be again in your

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core values because your essential truth is so that's the thing right fire like driving you know all

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of that that's contained that's self-contained and then from that like how where are you coming from

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with that like what are the values you hold that are absolute non-negotiables and that's the key

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it's not just like values you um represent and it's not just values you appreciate it's what are

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your absolutely non-negotiable values yeah and when you sit with that like quite often the way we

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I get people to work through it is to like literally brain dump all these words that means something

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to them on and to a piece of paper and then once you have like tens if not hundreds of words

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you need to start working through a process of elimination sometimes they'll be

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synduplicate sometimes they'll be similarly meaning sometimes there's ones that you're like well that's

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a nice to have but like do I want to not do business with someone who doesn't hold that yeah no I'm

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okay with that like but this one like treating people with kindness for example that is a non-negotiable

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yeah I'm not gonna need you to deal with anybody who doesn't treat others with kindness

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and I think like you want to wiggle it down to like around the ten mark yeah and they have to be

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the ones that you are like these are like non-negotiables if someone doesn't hold this value then they are

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not the right fit for me and I'm not the right fit for them and you then need to hold true to them you

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use them in combination with your central truth that's like you're I always forget what they're

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called but you know like the lights that airport you have to land the plane within yeah guiding lines

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so yeah I mean it's guiding you but it's not just guiding you two things it's guiding you away from

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absolutely things can you think of any examples where there's actually been like situations either for

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you or other people where yeah they've actually said no to something yeah like there's potentially

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a big opportunity or yeah it has come up a lot and I've had like a few warning signs I remember there

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was this this lady that I really you know it was like a friend of a friend and she wanted some help

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with some business stuff and I just had a feeling that our values weren't aligned but like I didn't

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listen to it and I wanted to help I wanted to like I felt like the right thing to do and I did and it

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all just went completely wrong and I realized too late that we didn't align on our core values

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and it wasn't a very nice experience you know like and quite often what you will find in situations

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like this is that they start challenging your core values and your sense of integrity they will

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question it they will bring it because actually the fact that you're holding true to who you are

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and what you believe in is like a torch light to their insecurities yeah and it can be really

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uncomfortable experience but you have to recognize it's not about you it's about them yeah

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however you don't have to deal with that yeah like that's not yours to deal with you know and so

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if you create these clear boundaries around that and hold true to that and we've we've had so many

00:22:03,840 --> 00:22:10,880
encounters conversations with like other business owners who haven't done this work before

00:22:10,880 --> 00:22:15,680
and then when we walk them through it it comes up like oh yeah I did this I just said yes to this

00:22:15,680 --> 00:22:22,480
opportunity that felt like a really good opportunity but actually now that I've done this work on

00:22:22,480 --> 00:22:27,280
a central treatment core I can see that it didn't align and that's why it went wrong yeah you know

00:22:27,280 --> 00:22:31,600
so it's amazing like when you do the work and you have the knowledge and you have the insight

00:22:31,600 --> 00:22:36,960
well hindsight is a wonderful thing isn't it but imagine if you knew that before

00:22:36,960 --> 00:22:42,320
yeah make every decision like by coming back to that centre point and compare yeah I think it's

00:22:42,320 --> 00:22:49,120
so interesting in relation to what we spoke about in another episode which was about stress in business

00:22:49,120 --> 00:22:54,480
and you know can you have can you grow your business can you have a big successful business and not

00:22:54,480 --> 00:22:59,360
be really stressed but actually that is really what it comes down to right because you've just said

00:22:59,360 --> 00:23:04,560
it there it's always that way that if you do try and work with or collaborate with someone that

00:23:04,560 --> 00:23:10,480
you just you have that feeling that it's not right it always ends up being the most difficult thing

00:23:10,480 --> 00:23:15,680
yeah and like it's yeah it's just always not fun it takes all the fun out it takes a fun out of it

00:23:15,680 --> 00:23:22,320
it's not easy and it's like that's where the stress comes in right yeah but we often will go into

00:23:22,320 --> 00:23:27,920
like we will take these opportunities because of financial rewards yes you know that's been dangled

00:23:27,920 --> 00:23:34,480
in front of you like and that's hard to say no to I get that yeah yeah but if it feels difficult

00:23:34,480 --> 00:23:39,840
to begin with and it feels like I don't know about these people like I don't know if I want to do

00:23:39,840 --> 00:23:44,240
it isn't I'll come back to bite you in one way or another it will it will and that's where you then

00:23:44,240 --> 00:23:49,200
end up in a stressful situation because you have a business that isn't operating from a place of

00:23:49,200 --> 00:23:56,080
truth and integrity integrity and alignment you are just basically saying I'll do whatever business

00:23:56,080 --> 00:24:03,040
with whatever person and yeah it's going to be stressful and it's going to be stressful yeah and I

00:24:03,040 --> 00:24:08,960
think that you know just to clarify it's not that people are operating are not operating from a

00:24:08,960 --> 00:24:14,160
place of integrity it's just that they haven't defined what that integrity means to them and then

00:24:14,160 --> 00:24:22,000
got that container for it and I think you know there is also the added layer and this comes up

00:24:22,000 --> 00:24:31,280
sometimes where someone has core values or an essential truth and yet

00:24:34,400 --> 00:24:43,520
something in the energy is off where there's an inauthenticity to it yeah and that's harder to deal with

00:24:43,520 --> 00:24:48,560
because they can put on paper yeah yeah that their core values are x, y and z and they match you

00:24:48,560 --> 00:24:54,720
isn't that's great so we align but there's something you can't put your finger on yeah that doesn't

00:24:54,720 --> 00:25:02,320
match up and you know I've had experiences like that and I think the only way I have learnt to deal

00:25:02,320 --> 00:25:13,360
with it is to start testing the water yeah and seeing how it feels then like there's nothing clear

00:25:13,360 --> 00:25:21,280
enough to say no initially yeah and sometimes you don't know until you test it out but your intuition

00:25:21,280 --> 00:25:28,880
is telling you so we said this earlier right like prayer is your way of talking to the universal

00:25:28,880 --> 00:25:34,640
god or whatever you believe in an intuition is your way of listening but how do you like intuition is

00:25:34,640 --> 00:25:40,640
the bit that feels less tangible sometimes and harder to like give it was that a sign or like yeah

00:25:40,640 --> 00:25:47,680
how do you believe in it right yeah and I think you know you have you have to test the water like

00:25:47,680 --> 00:25:56,480
for example if you like your friend rings you and says let's go to this party and you're like oh

00:25:56,480 --> 00:26:02,400
just don't have a jama-thon like I don't know if I want to go to that party I don't like but it does

00:26:02,400 --> 00:26:05,760
sound like fun and oh and so and so it's going to be then you've been wanting to connect with them

00:26:05,760 --> 00:26:10,400
for ages and you're like oh that would be a good opportunity I have one is I'm just not sure that

00:26:10,400 --> 00:26:15,920
like start getting ready for the party like go and change it out of your clothes and like

00:26:15,920 --> 00:26:21,440
brush your hair and like put some makeup on or start choosing an out or whatever like and if it feels

00:26:21,440 --> 00:26:26,960
exciting like yeah I'm getting the mood for this I'm like like excited to go to this party that's great

00:26:26,960 --> 00:26:32,800
that's your alignment that's your intuition telling you to do it but if it doesn't if it feels sticky

00:26:32,800 --> 00:26:39,600
even though in your mind because our mind gets in the way so often it looks great like a good opportunity

00:26:39,600 --> 00:26:44,240
if something feels sticky that's your intuition guiding you that this isn't the right thing to do

00:26:44,960 --> 00:26:52,080
I think yeah I think the really hard thing that about that is how do you know when it's intuition

00:26:52,080 --> 00:26:57,360
or whether it's your blockers like we spoke about earlier like you're just you're scared yeah maybe

00:26:57,360 --> 00:27:00,960
there is a really important person that you wanted to talk to for ages and you've been putting it

00:27:00,960 --> 00:27:06,640
off because not because of the actually talking to them but maybe because you don't feel worthy

00:27:06,640 --> 00:27:12,000
yourself like how do you know oh I shouldn't go because it doesn't feel right yeah like how do you

00:27:12,000 --> 00:27:17,840
recognise that within yourself right we have this conversation a lot right because I'm like I'm a

00:27:17,840 --> 00:27:27,200
Scorpio water sign like super in my emotions and I'm really easily guided by intuition to the place

00:27:27,200 --> 00:27:34,800
where I almost question myself because I'm like oh not again you know but the only answer I have

00:27:34,800 --> 00:27:38,880
ever been able to come up with and we've had this conversation because like it's not always as easy

00:27:38,880 --> 00:27:46,640
for others to have that gut feeling or that heart feeling rather than the head feeling but

00:27:46,640 --> 00:27:53,920
I would always say yeah it's a hard one what's is it guidance or is it resistance

00:27:53,920 --> 00:27:59,680
if you want to go deep into the work like there are exercises you can do to clear blocks

00:27:59,680 --> 00:28:04,640
which can help and that might then remove the problem because you removed the barrier

00:28:05,520 --> 00:28:12,720
but I would just always say like he'd come back to that center place like close your eyes for 30 seconds

00:28:12,720 --> 00:28:20,080
and like breathe deep and focus on your heart or your gut or wherever you can feel it in your body

00:28:20,080 --> 00:28:27,760
and like feel into it and ask your body like is is this what I'm meant to be doing like talk it's

00:28:27,760 --> 00:28:32,880
there for you if you you know you need to talk and you need to listen I think I think it's so

00:28:32,880 --> 00:28:39,440
interesting like as a society I think our generation we weren't really taught to understand our emotions

00:28:39,440 --> 00:28:45,120
or feelings very much and like we're having to do so much work now but it will be so interesting

00:28:45,120 --> 00:28:51,120
to see the next generation where I think there's a lot more kind of education around that and you do

00:28:51,120 --> 00:28:56,960
try to sit feet yeah you teach your children to understand yeah oh this that's why I'm feeling like

00:28:56,960 --> 00:29:01,840
this okay actually the reason I don't want to go to the parties because I'm scared that I'm not good

00:29:01,840 --> 00:29:08,880
enough right so I'm gonna voice yeah like imagine having that like certainty about decision

00:29:08,880 --> 00:29:19,920
and that understanding yourself yeah I think for me I experience like if I ignore the intuition

00:29:19,920 --> 00:29:29,520
it comes out in my body yeah and I'll get a migraine or something it's like listen to me right

00:29:29,520 --> 00:29:35,200
and then that to me is like the ultimate stop sign yeah and I'm like okay I should have listened

00:29:35,200 --> 00:29:39,760
like before yeah you know you know but I pushed it I wanted to test it I wasn't sure if it was

00:29:39,760 --> 00:29:49,040
resistance or guidance but like actually do you know what a lot of people say oh you have migraines

00:29:49,040 --> 00:29:56,160
like my body's broken why do I get this pain like but another way to look at it is actually my body's

00:29:56,160 --> 00:30:02,000
doing a really good job of talking to me right now and telling me giving me a sign that this like I'm

00:30:02,000 --> 00:30:07,120
asking for a sign here it is yeah you know I just have to listen to it yeah and it's yeah it's almost

00:30:07,120 --> 00:30:15,440
like you're not listening to me I'm gonna do it for you yeah yeah yeah yeah and um I suppose we

00:30:15,440 --> 00:30:23,680
kind of touched on using the using your essential truth and core values as a guide to yeah I'm

00:30:23,680 --> 00:30:29,360
what to do and and maybe who not to connect with or who not to collaborate with but I think where it

00:30:29,360 --> 00:30:34,720
can become more challenging is when it's maybe someone or I don't know a collaboration or something

00:30:34,720 --> 00:30:41,040
that's already ongoing and has the relationship that's been ongoing for some time and that process

00:30:41,040 --> 00:30:47,200
of that's hard of realization and maybe yeah like listen into this you'd even be like actually I

00:30:47,200 --> 00:30:54,640
think that's what's happening to me that I don't really align with this or these people like I don't

00:30:54,640 --> 00:31:01,120
like what do you do in that situation yeah that's really hard how do you stay true to yourself that

00:31:01,120 --> 00:31:07,200
I think it does again come back to that stress that situation right like it things are gonna feel

00:31:07,200 --> 00:31:14,800
stressful when you're operating pretending yes to be somebody you're not and yeah I think that

00:31:16,160 --> 00:31:22,400
yeah we malt we kind of mould ourselves into what other people want us to be all the time yeah and

00:31:22,400 --> 00:31:28,720
I constantly am questioning like can that sometimes be beneficial because there can be short-term

00:31:28,720 --> 00:31:36,800
rewards to like in a situation being the person that someone else wants you to be but I think after

00:31:36,800 --> 00:31:43,360
time that's only gonna yeah really have its toll have its toll on you yeah I think I mean I've been in

00:31:43,360 --> 00:31:52,320
situations before without realizing it like where I have meant really well but yeah I have moulded myself

00:31:52,320 --> 00:32:00,400
to someone's not expectations but desires of who they want me to be and I've allowed them

00:32:00,400 --> 00:32:11,440
yeah to form me into that person to them so the fault is not theirs right right yeah because I've allowed

00:32:11,440 --> 00:32:20,800
myself to be moulded yeah and I think I'm being kind I think I'm giving them what they want

00:32:20,800 --> 00:32:26,560
and I'm making them happy and as an empath in particular I find that like there's a I mean I suppose

00:32:26,560 --> 00:32:30,960
there's a reward in it still because I can feel it they don't feel happy and so I want to make them

00:32:30,960 --> 00:32:38,080
happy so that I also don't feel their feelings for unhappiness is a vicious thing yeah and but what I

00:32:38,080 --> 00:32:47,840
have learnt over the years is it takes its toll on you like there is no one else who will suffer the

00:32:47,840 --> 00:32:54,800
consequences of that then you yeah and you have to be true to yourself like there you cannot

00:32:54,800 --> 00:33:05,680
operate in any other way and if they are a true truly valuable person to you and you are to them

00:33:06,480 --> 00:33:12,800
then if you start trying to have a conversation or creating boundaries or like they'll be there

00:33:12,800 --> 00:33:16,720
they'll understand it they'll understand it they'll be like oh yeah I didn't know you felt that way

00:33:16,720 --> 00:33:23,520
and I like I appreciate it right yeah right but the difficulty in business is that sometimes it is

00:33:23,520 --> 00:33:29,440
transactional and there isn't true care if it's the wrong alignment yeah there isn't true always

00:33:29,440 --> 00:33:36,160
true care and I actually think like you're better off without those customers or those clients

00:33:36,160 --> 00:33:47,120
like and I think that you will feel liberated by not having them to to work with and you will also

00:33:47,120 --> 00:33:56,240
be unleashed yeah you know like you will then your your energy will be so raised by no longer having

00:33:56,240 --> 00:34:02,080
to pretend you're somebody you're not yeah that you're going to draw more of that to you yeah and

00:34:02,080 --> 00:34:07,840
I think like a question that comes up all the time people people ask us like should I be more niche

00:34:07,840 --> 00:34:13,280
like should I be more specific with what I'm offering in my product or in my services or should I

00:34:13,280 --> 00:34:18,080
be more broad and actually I think the answer is be specific it can be niche in your

00:34:18,080 --> 00:34:26,960
core values yes and you're you're already niche by doing yeah and then it like you said earlier like

00:34:26,960 --> 00:34:31,200
the way that you do it is kind of the afterthought really like of course it's not and that's where

00:34:31,200 --> 00:34:36,560
you put all your time in the way that you do it just falls into place once you've decided what

00:34:36,560 --> 00:34:42,720
why are you doing it so does that thing actually fall into why you want to do it no not really it's

00:34:42,720 --> 00:34:48,000
kind of a bit outside okay well don't you do it then yeah but if it does fall into it yeah then

00:34:48,000 --> 00:34:54,160
you can feel confident in doing it and like you say you will attract the people that understand

00:34:54,160 --> 00:34:59,760
yeah and see you know what you know you may have customers already or clients already that you

00:34:59,760 --> 00:35:06,320
work with that you don't feel aligned but like it's okay to them say to them like oh I've been doing

00:35:06,320 --> 00:35:10,960
some work and I've created like an essential truth and some core values that I want to share with

00:35:10,960 --> 00:35:18,880
you I'm sharing them with all my customers and clients they will know if they don't align with them

00:35:18,880 --> 00:35:24,480
and they will probably disappear if they're on a cord but you may be surprised there may be people

00:35:24,480 --> 00:35:32,720
who tell and then go I love this you have inspired me yeah to think differently and thank you so much

00:35:32,720 --> 00:35:39,040
for sharing them yeah you know like so much beauty comes out of when you are operating from your

00:35:39,040 --> 00:35:46,000
absolute authentic place of integrity just even the inspiration that's behind it like yeah we all

00:35:46,000 --> 00:35:51,360
that's what everybody wants right and we spoke about success before but like isn't the success

00:35:51,360 --> 00:35:56,640
really doing something that you love and the life you were and that you feel inspired by but then also

00:35:56,640 --> 00:36:02,320
imagine having your tribe and your people around you or your customers that also appreciate and

00:36:02,320 --> 00:36:09,920
love what you do that's that's what we want it's like a yeah well it is and we say it all the time

00:36:09,920 --> 00:36:14,640
but like when you then go out of it and you're like oh scary out here yeah yeah yeah I forgot that

00:36:14,640 --> 00:36:19,280
the way we do things isn't like a normal way to do it when you experience like bad customer service

00:36:19,280 --> 00:36:25,200
away yeah so jarry you're like what is it the people still do this yeah people still run businesses but

00:36:25,200 --> 00:36:32,800
don't care about their customers really yeah but yeah the more we can kind of spread that I think yeah

00:36:32,800 --> 00:36:38,640
around other businesses just right right I know of people who have like held back because they

00:36:38,640 --> 00:36:44,720
don't want to enter that arena so just knowing that there is a way to do it from a place of integrity

00:36:44,720 --> 00:36:51,680
and authenticity yeah I think like the world needs more conscious business owners definitely who

00:36:51,680 --> 00:36:58,640
are reinvesting profits back into making a difference and leaving the planet in a better place

00:36:58,640 --> 00:37:04,880
and having that kind of sustainable impact so the more we can uplift and support each other

00:37:04,880 --> 00:37:11,360
yeah the greater overall compounding impact oh it could be it could be absolutely huge could

00:37:11,360 --> 00:37:18,960
it could really change society yeah yeah okay well we said we said we didn't want world

00:37:18,960 --> 00:37:25,120
domination but we're kind of only if it's a good thing and if everybody else wants it yeah

00:37:25,120 --> 00:37:33,360
is that line with you though yeah exactly

00:37:35,520 --> 00:37:43,680
so if you've vibing with us come join us we're going to make an impact together

00:37:43,680 --> 00:37:49,360
and we're at the end of the day we've fully lost it yeah right we did say this was going to be a

00:37:49,360 --> 00:37:54,320
short bonus one just to fill in that piece that everybody wanted to know more about but

00:37:54,320 --> 00:38:01,840
oh anyway anyway yeah okay well we'll leave it there for this one shall we yeah

00:38:02,640 --> 00:38:09,200
this podcast is paid for by our own business Rebrandr a digital brand marketing and creative studio

00:38:09,200 --> 00:38:14,800
we specialize in supporting conscious businesses with a range of services from branding

00:38:14,800 --> 00:38:20,560
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00:38:20,560 --> 00:38:31,440
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