Every year on International Women’s Day, we celebrate the power, resilience, and impact of women across the globe. But while we uplift stories of progress, we also need to acknowledge the barriers that still exist—especially when it comes to financial support for women-led businesses.
The Giving Gap isn’t just a statistic—it’s a reality that affects women-led businesses every single day. Funding, investment, and charitable giving are overwhelmingly skewed toward male-led companies, while women founders continue to prove that their businesses are just as (if not more) impactful, sustainable, and innovative.
At Rebrandr, we don’t just talk about change—we actively support it. We’re passionate about championing women-led and co-owned businesses, amplifying their voices, and ensuring that where we spend, invest, and show up actually makes a difference. Supporting these businesses isn’t a trend—it’s a shift toward an economy that values diverse leadership and long-term impact.
What Is the Giving Gap?
The Giving Gap refers to the disparity in funding and financial support that women-led and underrepresented businesses face. Less than 2% of venture capital funding goes to women-owned businesses, and when it comes to charitable giving or investment opportunities, the numbers aren’t much better.
But let’s be clear—this isn’t a talent or capability issue. It’s a visibility and systemic bias issue. And the only way to change it? Intentional action.
Why Supporting Women-Led Businesses Matters
Supporting women-led and co-owned businesses isn’t about checking a box—it’s about investing in an economy that prioritizes sustainability, inclusion, and long-term impact.
- Women reinvest up to 90% of their income back into their communities. That means when you support a woman-owned business, you’re supporting a ripple effect of positive change.
- If women entrepreneurs were funded equally, they could add $5 trillion to the global economy. Read that again. Trillions. The potential is massive—we just need to fund it.
- Representation creates opportunity. Women-led brands pave the way for future generations of female entrepreneurs, breaking cycles of inequality.
So, where do we start? With where we choose to spend our money.
Our Brand Directory of Women-Led & Co-Owned Businesses
This International Women’s Day, let’s put our money where it matters. We’re spotlighting women-led and co-owned brands that are creating real impact. If you’re looking for ways to shop with purpose, start here:
