Beyond the Brand is a series of slow conversations with incredible people building things that matter. We talk about the quiet parts of the process—the shifts, the pauses, the choices that don’t always make it to Instagram. These are stories of shaping a life and a livelihood with care.
This month we’re excited to share our conversation with Laure, co-founder of My Little Farm - a regenerative micro-farm rooted in care, sustainability, and slow living.
What inspired you to start your brand?
It was a combination of disillusionment with our current food systems and a deep desire to access the most nutrient-dense, transparent food available—and to create a level of food security. I wanted to know exactly how my food was grown—what went into it, and what didn’t. There was a growing lack of trust in supermarket supply chains, especially after seeing how fragile and opaque they can be. We didn’t want to rely on anonymous shelves anymore.
That desire to take back control over our food and live more in tune with nature is what led us to start My Little Farm.
When we began farming the land ourselves, we quickly realised how difficult full self-sufficiency is. It’s a 24/7 commitment—financially, physically, emotionally—and not something most people can just step into. That’s when the idea of My Little Farm was born: to make smallholding more accessible. Our members and co-owners can enjoy the benefits—access to real, nutrient-dense food, land connection, and community—without the full-time responsibility of running a farm.
How has your brand evolved since its launch?
It’s evolved so much! The business has sharpened, our plans are clearer, and our branding finally feels aligned with who we are. But interestingly, we haven’t really changed what we offer—and I think that shows how rooted it is in something real. From the beginning, the core offering has remained the same because it’s what people genuinely need: high-quality food they can trust, connection, and sovereignty.
What does slow business mean to you and how do you integrate it into your work?
For us, slow business is about aligning our operations with the natural rhythms of the land. It means prioritising sustainability, ethical practices, and community over rapid growth. We integrate this by practicing regenerative farming, focusing on soil health, and ensuring every decision supports long-term ecological balance.
There’s also a deep acceptance that good things take time. Just like compost needs time to turn to gold, so does a meaningful business.
Are there any specific tools, rituals, or daily habits that help you stay true to your business values?
Grounding myself daily—literally and figuratively—is key. Whether it's walking the land in silence or checking in with my core values, those rituals keep me aligned. I never rush decisions. I make space to think, reflect, and remember why we started.
As a woman, I also really believe in trusting your gut feelings and intuition. Tapping into this instinctive awareness plays a huge role in how I lead and make decisions so I make a priority to stay connected to those gut feelings.
How do you ensure your business stays aligned with your values?
Some of our values are absolute non-negotiables. Everyone on the team knows them, agrees to them, and we don’t deviate—no matter how tempting a shortcut may be. Then there are aspirational values—ones we strive for consistently, even if they aren’t always achievable.
We make it a point to share our values outwardly, to embed them into our culture, and to ensure our whole team is onboard. When everyone is aligned, decisions become easier, more natural, and more impactful.
How do you connect with your customers in a meaningful way?
We absolutely love when people come to the land. There’s no more powerful way to connect than walking the soil together. But we also keep the connection alive through regular email updates, our Signal group for members, and our presence on Instagram. We try to be as transparent and real as possible—showing the behind-the-scenes, the hard days, and the celebrations.
What role does community play in your approach to business?
Community is everything. My Little Farm literally couldn’t exist without our members. The entire model is built on co-ownership and collective participation. From sharing harvests to shaping the future of the farm, our members are part of the heartbeat. It’s not a one-way transaction—it’s a shared responsibility and a shared joy.
How do you define success beyond profit?
So many of our success metrics have nothing to do with money. We look at how much land we’ve regenerated, how much nutrient-dense food we’re producing, and how many families we’re helping nourish in a better way. Success is when a member tells us their child now loves raw butter or carrots, or they feel healthier because of what we’ve grown. That’s everything.
What are some of the biggest challenges you've faced in growing a business at your own pace?
Building something that’s never been done before is both exciting and exhausting. There’s no roadmap. And finding the right people to join us on this journey has been a challenge. When you're building something values-led, hiring the right team is critical—and not always easy.
We’ve also set up a full working smallholding with multiple farming enterprises running alongside each other. That’s required immense coordination, learning, and resilience. But we’ve done it step by step, and every challenge has made us stronger.
If you could go back and change one thing about how you started your business, what would it be?
Looking back, there’s so much we know now that we didn’t then. We made a lot of mistakes—some expensive, some exhausting—but they taught us everything. If anything, we might have spent more time learning from other farms or studying more formally. But honestly? Sometimes the best way to learn is to just do it. Trial and error was our greatest teacher.
What exciting projects or launches can we expect from your brand soon?
Our Sovereign Village project is the most exciting development—an expansion of My Little Farm across Sussex and beyond. It’s about creating decentralised, off-grid communities grounded in food and land sovereignty.
We’re also opening our farm shop to the public soon for a short window, giving people a chance to experience our produce first-hand.
Where do you see the brand in five years?
I see a network of regenerative smallholdings and sovereign communities all across the UK—interlinked, resilient, and thriving. I want My Little Farm to be a replicable model—one that empowers others to step outside the mainstream and build their own piece of the future.
What's one small change every business could make to be more mindful and responsible?
Start considering the long-term impact of every decision. It sounds simple, but most businesses only think in quarters, not generations.
What advice would you give to someone looking to start a conscious business?
First, be super clear on your mission. That’s what will keep you going when things get hard. Then, surround yourself with likeminded people who share your values. Hiring the right people is absolutely essential—don’t just go for what’s easy or convenient. Prioritise alignment over availability. Build a team that believes in the same future you’re trying to create. Finding the right people at the start can change everything. Your team is your foundation, so take your time with that.
Where do you see the future of conscious business heading, and how do you hope to contribute?
I believe people are waking up. There’s a backlash building against corporations driven purely by profit, consumerism, and causing environmental damage. Conscious business is the antidote. One day, I hope we won’t even need the label “conscious”—it’ll just be… business. Just like organic food should simply be food. My Little Farm exists to provide an alternative to supermarkets and mass agriculture. I want to show that people will support something better—if it exists. But it also requires a mindset shift. We’ve been conditioned to think food and clothes should be cheap, but someone always pays the price. It’s time to return to fairness, quality, and sovereignty.
What is your connection with Rebrandr?
Rebrandr is our brand and marketing partner, and we honestly don’t know where we’d be without them! Over the past year, they’ve helped us redefine our identity—from a full website redesign and new logo, to photography, marketing strategy, and business mentoring.
They’ve supported us through big vision shifts and have been such a grounding and empowering presence throughout. It’s been a beautifully aligned partnership.
Head over to My Little Farm to learn more about Laure and Keivor’s inspiring work and become a member to shop nutrient-rich, ethically produced food.